Mats Urde

Mats Urde

associate professor, Lund University School of Economics and Management
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Citado por 3645
Strategic-Brand-Management Reputation Identity Brand-Heritage Case-Method
Altaf Merchant, Ph.D.

Altaf Merchant, Ph.D.

Associate Professor of Marketing, Milgard School of Business, University of Washington …
Dirección de correo verificada de uw.edu
Citado por 940
Consumer behavior Advertising - Nostalgia Brand Heritage Prosocial behaviors Family issues
Mario Burghausen

Mario Burghausen

Lecturer (Assistant Professor), Essex Business School, University of Essex, UK
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Citado por 351
Corporate Branding Corporate Heritage Brand Heritage Corporate Identity Corporate Marketing
Bradford Hudson

Bradford Hudson

Boston College / Marketing
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Citado por 253
Brand heritage corporate heritage brands heritage marketing heritage tourism business history
Mark DeFanti

Mark DeFanti

Chair and Associate Professor of Marketing, Providence College
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Citado por 192
Brand heritage brand portfolio management corporate name changes corporate image and reputation innovation in marketing education
Holly Cooper

Holly Cooper

Deakin University
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Citado por 105
Brand Heritage Consumer Brand Storytelling Luxury Brands
Anthony Moussa

Anthony Moussa

Assistant professor - Paris School of Business
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Citado por 1
Branding brand heritage processing fluency congruence
Dr Ammar Sammour

Dr Ammar Sammour

Coventry University
Dirección de correo verificada de coventry.ac.uk
Corporate brand identity Brand Heritage Brand Innovation and Communication Financial Technology