P.K. Kannan

PK Kannan

Professor of Marketing, University of Maryland
Dirección de correo verificada de rhsmith.umd.edu
Citado por 9683
Digital Marketing New Product Design Pricing Marketing Analytics Attribution Models
Hongshuang (Alice) Li

Hongshuang (Alice) Li

The Ohio State University
Dirección de correo verificada de osu.edu
Citado por 583
Marketing Measurement Marketing Analytics Attribution Models Multichannel Marketing Marketing Resource Allocation