Rodrigo B. Castilhos
Rodrigo B. Castilhos
Associate Professor of Marketing, Skema, France
Dirección de correo verificada de skema.edu
Título
Citado por
Año
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study on Brazilian Religious Schools
PY Dolbec, R Castilhos, MJ Fonseca, G Trez
Journal of Marketing Research, 0022243721999042, 2021
2021
Value creation of tourist experiences in spectacular and spontaneous designs: A comparative analysis of a wine tour
MJ Fonseca, LT Zuanazzi, RB Castilhos, G Trez
Journal of Hospitality and Tourism Insights, 2020
2020
Branded places and marketplace exclusion
RB Castilhos
Consumption Markets & Culture, 1-16, 2019
122019
Constestation through conformation: the spatial tactics of Homeless Social Ventures
H Cherrier, RB Castilhos
11th International Critical Management Studies Conference, 337, 2019
2019
Conceptualizing spatial types: characteristics, transitions, and research avenues
RB Castilhos, PY Dolbec
Marketing Theory 18 (2), 154-168, 2018
292018
Introducing a spatial perspective to analyze market dynamics
RB Castilhos, PY Dolbec, E Veresiu
Marketing Theory 17 (1), 9-29, 2017
532017
Consumption, crisis, and coping strategies of lower class families in Brazil: A sociological account
RB Castilhos, MJ Fonseca, V Bavaresco
International Journal of Consumer Studies, 2017
212017
Pursuing upward transformation: The construction of a progressing self among dominated consumers
RB Castilhos, MJ Fonseca
Journal of Business Research 69 (1), 6-17, 2016
232016
Dinâmicas de Mercado no Espaço Urbano: lógica teórica e agenda de pesquisa
R Castilhos
Revista Brasileira de Marketing 14 (2), 154-165, 2015
62015
The FIFA World Cup: analyses and interpretations of the world’s biggest sporting spectacle
CJ Shultz, R Castilhos, AAB Fajardo, B Grbac, A Chatzidakis, A Nill, ...
42015
Consumer socialization and intergenerational brand loyalty in the context of soccer
G Reale, R Castilhos
ACR North American Advances, 2015
132015
Researching the post-industrial city: Assessing the relations between space, markets, and society in urban places
R Castilhos
ACR North American Advances, 2015
92015
The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education
R Castilhos, M Fonseca
ACR North American Advances, 2015
2015
Produzindo lugar, reproduzindo espaço: uma análise das dinâmicas de mercado no campo de moradia
RB Castilhos
52015
Análise Bibliométrica da Contribuição de Marketing para Outras Ciências
CAV Rossi, LV Bortoli, RB Castilhos
Revista de Ciencias da Administracao 16 (40), 2014
142014
Entrevista qualitativa na pesquisa de marketing e do consumidor: abordagens paradigmáticas e orientações
E Fischer, RB Castilhos, MJ Fonseca
Revista Brasileira de Marketing 13 (4), 67-79, 2014
312014
The Qualitative Interview in Marketing and Consumer Research: Paradigmatic Approaches and Guideline
E Fischer, RB Castilhos, MJ Fonseca
REMark: Revista Brasileira de Marketing 13 (4), 2014
192014
Conceptualizing the space of markets: How spatiality influences market dynamics
R Castilhos, PY Dolbec, E Veresiu
ACR North American Advances, 2014
102014
Nuances of Cooperation and Competition among Lower-Class Consumers
RB Castilhos, H Gorge
Advances in Consumer Research 42, 260-264, 2014
52014
Consumo na base da pirâmide: estudos brasileiros
R Castilhos, CA Rossi, A ROCHA, J Silva
52009
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