| How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study on Brazilian Religious Schools PY Dolbec, R Castilhos, MJ Fonseca, G Trez Journal of Marketing Research, 0022243721999042, 2021 | | 2021 |
| Value creation of tourist experiences in spectacular and spontaneous designs: A comparative analysis of a wine tour MJ Fonseca, LT Zuanazzi, RB Castilhos, G Trez Journal of Hospitality and Tourism Insights, 2020 | | 2020 |
| Branded places and marketplace exclusion RB Castilhos Consumption Markets & Culture, 1-16, 2019 | 12 | 2019 |
| Constestation through conformation: the spatial tactics of Homeless Social Ventures H Cherrier, RB Castilhos 11th International Critical Management Studies Conference, 337, 2019 | | 2019 |
| Conceptualizing spatial types: characteristics, transitions, and research avenues RB Castilhos, PY Dolbec Marketing Theory 18 (2), 154-168, 2018 | 29 | 2018 |
| Introducing a spatial perspective to analyze market dynamics RB Castilhos, PY Dolbec, E Veresiu Marketing Theory 17 (1), 9-29, 2017 | 53 | 2017 |
| Consumption, crisis, and coping strategies of lower class families in Brazil: A sociological account RB Castilhos, MJ Fonseca, V Bavaresco International Journal of Consumer Studies, 2017 | 21 | 2017 |
| Pursuing upward transformation: The construction of a progressing self among dominated consumers RB Castilhos, MJ Fonseca Journal of Business Research 69 (1), 6-17, 2016 | 23 | 2016 |
| Dinâmicas de Mercado no Espaço Urbano: lógica teórica e agenda de pesquisa R Castilhos Revista Brasileira de Marketing 14 (2), 154-165, 2015 | 6 | 2015 |
| The FIFA World Cup: analyses and interpretations of the world’s biggest sporting spectacle CJ Shultz, R Castilhos, AAB Fajardo, B Grbac, A Chatzidakis, A Nill, ... | 4 | 2015 |
| Consumer socialization and intergenerational brand loyalty in the context of soccer G Reale, R Castilhos ACR North American Advances, 2015 | 13 | 2015 |
| Researching the post-industrial city: Assessing the relations between space, markets, and society in urban places R Castilhos ACR North American Advances, 2015 | 9 | 2015 |
| The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education R Castilhos, M Fonseca ACR North American Advances, 2015 | | 2015 |
| Produzindo lugar, reproduzindo espaço: uma análise das dinâmicas de mercado no campo de moradia RB Castilhos | 5 | 2015 |
| Análise Bibliométrica da Contribuição de Marketing para Outras Ciências CAV Rossi, LV Bortoli, RB Castilhos Revista de Ciencias da Administracao 16 (40), 2014 | 14 | 2014 |
| Entrevista qualitativa na pesquisa de marketing e do consumidor: abordagens paradigmáticas e orientações E Fischer, RB Castilhos, MJ Fonseca Revista Brasileira de Marketing 13 (4), 67-79, 2014 | 31 | 2014 |
| The Qualitative Interview in Marketing and Consumer Research: Paradigmatic Approaches and Guideline E Fischer, RB Castilhos, MJ Fonseca REMark: Revista Brasileira de Marketing 13 (4), 2014 | 19 | 2014 |
| Conceptualizing the space of markets: How spatiality influences market dynamics R Castilhos, PY Dolbec, E Veresiu ACR North American Advances, 2014 | 10 | 2014 |
| Nuances of Cooperation and Competition among Lower-Class Consumers RB Castilhos, H Gorge Advances in Consumer Research 42, 260-264, 2014 | 5 | 2014 |
| Consumo na base da pirâmide: estudos brasileiros R Castilhos, CA Rossi, A ROCHA, J Silva | 5 | 2009 |