| Gamification and online consumer decisions: Is the game over? S Tobon, JL Ruiz-Alba, J García-Madariaga Decision Support Systems, 113167, 2019 | | 2019 |
| The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study A Pedreño-Santos, J García-Madariaga, MF Blasco Services Marketing Quarterly 40 (4), 316-330, 2019 | | 2019 |
| Optimizing website quality: the case of two superstar museum websites J Garcia-Madariaga, N Recuero Virto, MF Blasco López, ... International Journal of Culture, Tourism and Hospitality Research 13 (1), 16-36, 2019 | 1 | 2019 |
| Archaeological tourism: looking for visitor loyalty drivers MF Blasco López, NR Virto, JA Manzano, J García-Madariaga Journal of Heritage Tourism, 1-16, 2019 | 1 | 2019 |
| Gamification in marketing: reality or fiction? S Tobón, J Ruiz-Alba, J García-Madariaga EMAC Conference, 2019 | | 2019 |
| Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison J García-Madariaga, NR Virto, M Francisca Blasco López, JA Manzano Applying Partial Least Squares in Tourism and Hospitality Research, 153-184, 2018 | 2* | 2018 |
| A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector RA Carrasco, MF Blasco, J García-Madariaga, A Pedreño-Santos, ... Technological and Economic Development of Economy 24 (4), 1606-1629, 2018 | 2 | 2018 |
| Residents' attitude as determinant of tourism sustainability: The case of Trujillo MFB López, NR Virto, JA Manzano, J García-Madariaga Journal of Hospitality and Tourism Management 35, 36-45, 2018 | 9 | 2018 |
| Variables psicológicas implicadas en la actitud e iniciativa emprendedora (II): personalidad, cognición y emoción MI López Núñez, S Rubio Valdehita, EM Díaz Ramiro, ... | | 2018 |
| Do isolated packaging variables influence consumers' attention and preferences? J García-Madariaga, B López, M Francisca, IM Burgos, NR Virto Physiology & Behavior, 2018 | 2 | 2018 |
| Tourism sustainability in archaeological sites MF Blasco, N Recuero, J Aldas, J Garcia-Madariaga Journal of Cultural Heritage Management and Sustainable Development, 2018 | 10 | 2018 |
| A Fuzzy Linguistic RFM Model Applied to Campaign Management RA Carrasco, MF Blasco, J García-Madariaga, E Herrera-Viedma International Journal of Interactive Multimedia and Artificial Intelligence, 2018 | 8* | 2018 |
| Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves Sustainability in Innovation and Entrepreneurship, 137-151, 2018 | 5* | 2018 |
| Nuevas tendencias en comunicación estratégica TP Blanco, JS Herrera ESIC Editorial, 2017 | 22 | 2017 |
| Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider J Flores-Zamora, J Garcia-Madariaga Journal of Retailing and Consumer Services 39, 114-122, 2017 | 3 | 2017 |
| Integrating a Tourism Service Quality Evaluation Linguistic Multi-criteria Decision Making Model into a Relational Database Management System J García-Madariaga, E Herrera-Viedma Advances in Fuzzy Logic and Technology 2017: Proceedings of: EUSFLAT-2017 …, 2017 | 3* | 2017 |
| Variables psicológicas implicadas en la actitud e iniciativa emprendedora MI López Nuñez, S Rubio Valdehita, E Díaz Ramiro, M Vallellano Pérez, ... Universidad Complutense de Madrid, 2017 | | 2017 |
| Why consumers purchase organic products? The role of environment, health and age C Afonso, D Gavilán, H Martins Gonçalves, J García de Madariaga XXIX Congreso de Marketing AEMARK (2017), p 36-50, 2017 | 1 | 2017 |
| La influencia de las páginas web de los museos en las intenciones de los usuarios JG de Madariaga, NR Virto, MFB López Esic market, 369-416, 2017 | 3* | 2017 |
| Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry J Garcia-Madariaga, F Rodriguez-Rivera Spanish Journal of Marketing ESIC 21 (1 (S1)), 39-53, 2017 | 21 | 2017 |
MARIA FRANCISCA BLASCO LOPEZUniversidad Complutense de MadridDirección de correo verificada de ucm.es
