Stefan Hoffmann
Stefan Hoffmann
Professor of Marketing, Kiel University, Germany
Dirección de correo verificada de bwl.uni-kiel.de - Página principal
TítuloCitado porAño
A cognitive model to predict domain-specific consumer innovativeness
S Hoffmann, K Soyez
Journal of Business Research 63 (7), 778-785, 2010
1502010
Accents in business communication: An integrative model and propositions for future research
R Mai, S Hoffmann
Journal of Consumer Psychology 24 (1), 137-158, 2014
542014
Adaptation of Advertisement Campaigns to Foreign Markets. A Content Analysis
S Hoffmann, K Wittig
TNEU, 2007
22007
Ads for mature consumers: The importance of addressing the changing self-view between the age groups 50+ and 60+
S Hoffmann, SC Liebermann, U Schwarz
Journal of Promotion Management 18 (1), 60-82, 2012
102012
Alumni loyalty: Systematic literature review
L Iskhakova, S Hoffmann, A Hilbert
Journal of Nonprofit & Public Sector Marketing 29 (3), 274-316, 2017
92017
An integrative model of alumni loyalty—an empirical validation among graduates from german and russian universities
L Iskhakova, A Hilbert, S Hoffmann
Journal of Nonprofit & Public Sector Marketing 28 (2), 129-163, 2016
132016
Angewandtes Gesundheitsmarketing
S Hoffmann, U Schwarz, R Mai
Springer-Verlag, 2012
212012
Anti-consumption and consumer wellbeing: ICAR Proceedings 2014
M Lee, S Hoffmann
The University of Auckland Business School and Christian Albrechts …, 2014
2014
Anti-consumption as a means to save jobs
S Hoffmann
European Journal of Marketing 45 (11/12), 1702-1714, 2011
432011
Are boycott motives rationalizations?
S Hoffmann
Journal of Consumer Behaviour 12 (3), 214-222, 2013
262013
Best Practice: From Dortmund with Love
K Hutter, S Hoffmann, D Thom
Professionelles Guerilla-Marketing, 43-52, 2013
2013
Boykottpartizipation: Entwicklung und Validierung eines Erklärungsmodells durch ein vollständig integriertes Forschungsdesign
S Hoffmann
Springer-Verlag, 2009
222009
Carrotmob and anti-consumption: Same motives but different willingness to make sacrifices?
K Hutter, S Hoffmann
Journal of Macromarketing 33 (3), 217-231, 2013
342013
Carrotmob as a new form of ethical consumption. The nature of the concept and avenues for future research
S Hoffmann, K Hutter
Journal of Consumer Policy 35 (2), 215-236, 2012
742012
Carrotmob: a win–win–win approach to creating benefits for consumers, business, and society at large
K Hutter, S Hoffmann, R Mai
Business & Society 55 (7), 1059-1077, 2016
122016
Carrotmob: A Win–Win–Win Approach to Creating Benefits for Consumers, Business, and Society at Large
R Mai, S Hoffmann, K Hutter
2016
Conceptualizing consumer animosity
S Hoffmann, R Mai, M Smirnova
Marketing Theory and Applications, 250, 2010
32010
Conceptualizing sustainability from a consumer perspective
T Joerß, P Akbar, R Mai, S Hoffmann
uwf UmweltWirtschaftsForum 25 (1-2), 15-23, 2017
52017
Consume less and be happy? Consume less to be happy! An introduction to the special issue on anti-consumption and consumer well-being
S Hoffmann, MSW Lee
Journal of Consumer Affairs 50 (1), 3-18, 2016
162016
Consumer acceptance of regular and reduced-sugar yogurt enriched with different types of dietary fiber
K Hoppert, S Zahn, L Jänecke, R Mai, S Hoffmann, H Rohm
International Dairy Journal 28 (1), 1-7, 2013
422013
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20