| Conducting interorganizational research using key informants N Kumar, LW Stern, JC Anderson Academy of management journal 36 (6), 1633-1651, 1993 | 2654 | 1993 |
| The effects of perceived interdependence on dealer attitudes N Kumar, LK Scheer, JBEM Steenkamp Journal of marketing research 32 (3), 348-356, 1995 | 2251 | 1995 |
| The effects of supplier fairness on vulnerable resellers N Kumar, LK Scheer, JBEM Steenkamp Journal of marketing research 32 (1), 54-65, 1995 | 1949 | 1995 |
| The effects of trust and interdependence on relationship commitment: A trans-Atlantic study I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar International Journal of research in marketing 13 (4), 303-317, 1996 | 1806 | 1996 |
| A meta-analysis of satisfaction in marketing channel relationships I Geyskens, JBEM Steenkamp, N Kumar Journal of marketing Research 36 (2), 223-238, 1999 | 1605 | 1999 |
| The power of trust in manufacturer-retailer relationships N Kumar Harvard business review 74 (6), 92, 1996 | 1551 | 1996 |
| Learning orientation, working smart, and effective selling H Sujan, BA Weitz, N Kumar Journal of marketing 58 (3), 39-52, 1994 | 1329 | 1994 |
| Generalizations about trust in marketing channel relationships using meta-analysis I Geyskens, JBEM Steenkamp, N Kumar International Journal of Research in marketing 15 (3), 223-248, 1998 | 1211 | 1998 |
| Make, buy, or ally: A meta-analysis of transaction cost theory I Geyskens, J Steenkamp, N Kumar Academy of Management Journal 49 (3), 519-543, 2006 | 969* | 2006 |
| Private label strategy: How to meet the store brand challenge N Kumar Harvard Business Review Press, 2007 | 825* | 2007 |
| Examining the impact of destructive acts in marketing channel relationships JD Hibbard, N Kumar, LW Stern Journal of marketing research 38 (1), 45-61, 2001 | 609 | 2001 |
| Assessing reseller performance from the perspective of the supplier N Kumar, LW Stern, RS Achrol Journal of marketing research 29 (2), 238-253, 1992 | 600 | 1992 |
| From market driven to market driving N Kumar, L Scheer, P Kotler European management journal 18 (2), 129-142, 2000 | 587 | 2000 |
| Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption D Corsten, N Kumar Journal of Marketing 69 (3), 80-94, 2005 | 578 | 2005 |
| Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships N Kumar, LK Scheer, JBEM Steenkamp Journal of Marketing Research 35 (2), 225-235, 1998 | 390 | 1998 |
| The nature and consequences of marketing channel intermediary commitment N Kumar, JD Hibbard, LW Stern Report-Marketing Science Institute Cambridge Massachusetts, 1994 | 343 | 1994 |
| Marketing as Strategy: Understanding the CEO's Agenda for driving Growth and Innovation N Kumar Harvard Business Review Press, 2004 | 303 | 2004 |
| Value merchants JC Anderson, Nirmalya. Kumar, JA Narus Harvard Business School Press, 2007 | 247 | 2007 |
| Reactions to perceived inequity in US and Dutch interorganizational relationships LK Scheer, N Kumar, JBEM Steenkamp Academy of Management Journal 46 (3), 303-316, 2003 | 239 | 2003 |
| Kill a brand, keep a customer N Kumar Harvard business review 81 (12), 86, 2003 | 196 | 2003 |
Jan-Benedict E.M. SteenkampMassey Distinguished Professor of Marketing, University of North Carolina atDirección de correo verificada de unc.edu
