Russell Abratt
Russell Abratt
Professor of Marketing, Nova Southeastern University
Dirección de correo verificada de nova.edu
TítuloCitado porAño
17th International Corporate Identity Group (ICIG) symposium
JMT Balmer, R Abratt, N Kleyn
Journal of Brand Management 23 (1), 1-2, 2016
12016
5FM: youth radio in the digital age
R Abratt, J Cullinan
Emerald Emerging Markets Case Studies 7 (2), 1-20, 2017
2017
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
P Steyn, L Pitt, A Strasheim, C Boshoff, R Abratt
Journal of Retailing and Consumer Services 17 (5), 355-373, 2010
602010
A framework for brand revitalization through an upscale line extension
S Munthree, G Bick, R Abratt
Journal of Product & Brand Management 15 (3), 157-167, 2006
552006
A framework for concentric diversification through sustainable competitive advantage
R Rijamampianina, R Abratt, Y February
Management Decision 41 (4), 362-371, 2003
902003
A new approach to the corporate image management process
PSB Shee, R Abratt
Journal of marketing management 5 (1), 63-76, 1989
9701989
A New Model of the Corporate Identity Management Process
G Bick, MC Jacobson, R Abratt
Journal of Marketing Management 33 (5), 2004
2004
A new promotion mix appropriation model
R Abratt, BIC van der Westhuizen
International Journal of Advertising 4 (3), 209-221, 1985
51985
A survey of sales incentive programs
R Abratt, MR Smythe
Industrial Marketing Management 18 (3), 209-214, 1989
281989
Advertising objectives of industrial marketers
R Abratt
International Journal of Advertising 6 (2), 121-131, 1987
21987
An examination of the ethical beliefs of managers using selected scenarios in a cross-cultural environment
R Abratt, D Nel, NS Higgs
Journal of business ethics 11 (1), 29-35, 1992
1791992
An international industry perspective of tourism to post-apartheid South Africa: implications for marketing management
M Bendixen, D Cranson, R Abratt
South African Journal of Business Management 27 (3), 43-49, 1996
21996
Antecedents of brand citizenship behavior in retailing
MS Porricelli, Y Yurova, R Abratt, M Bendixen
Journal of Retailing and Consumer Services 21 (5), 745-752, 2014
492014
Antecedents of Brand Citizenship Behavior in Retailing
R Abratt
2014
Articles submitted to the Journal of Business Ethics are reviewed by the Editors and Editorial Board Members, and by a few hundred anonymous reviewers. In order to avoid …
E Aadland, I Aaltio, J Aarstad, D Aasland, M Abbas, R Abbas, ...
J Bus Ethics 126, 709-720, 2015
2015
Articles submitted to the Journal of Business Ethics are reviewed by the Editors and Editorial Board Members, and by a few hundred anonymous reviewers. We would like to take …
D Aaken, I Aaltio, DG Aasland, A Abareshi, M Abbas, D Abdelzaher, ...
J Bus Ethics 141, 215-229, 2017
2017
Assessing the impact of university reputation on stakeholder intentions
J Ressler, R Abratt
Journal of general management 35 (1), 35-45, 2009
492009
Banking patronage motives of the urban informal poor
S Graham Saunders, M Bendixen, R Abratt
Journal of Services Marketing 21 (1), 52-63, 2007
312007
Bestuursdinamika/Management Dynamics
G Human, P Naud, M Bounagui, J Nel, L Siso, G Bick, R Abratt
Bestuursdinamika/Management Dynamics
MJSJZ Bloom, J Hough, G Bick, F Buthelezi, R Abratt, R Elliott, C Boshoff
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Artículos 1–20