| The role of brand authenticity in developing brand trust S Portal, R Abratt, M Bendixen Journal of Strategic Marketing 27 (8), 714-729, 2019 | 4 | 2019 |
| Social media influence on the B2B buying process H Diba, JM Vella, R Abratt Journal of Business & Industrial Marketing, 2019 | 3 | 2019 |
| The impact of influencer marketing on consumer based brand equity R Abratt | | 2019 |
| Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector R Nilssen, G Bick, R Abratt Journal of Brand Management 26 (1), 71-83, 2019 | 2 | 2019 |
| Lennar’s NextGen Home-within-a-Home provides multigenerational living R Abratt, M Bendixen, R Abratt, N Kleyn, PB Floreddu, F Cabiddu, ... Strategic Marketing: Concepts and Cases 46 (7/8), 120-144, 2019 | | 2019 |
| Strategic Marketing: Concepts and Cases R Abratt, M Bendixen Routledge, 2018 | 1 | 2018 |
| Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study: An Abstract JR Siqueira, M Bendixen, R Abratt, M Petrescu Academy of Marketing Science World Marketing Congress, 131-132, 2018 | | 2018 |
| Stakeholder engagement in corporate reporting: towards building a strong reputation N Blackburn, V Hooper, R Abratt, J Brown Marketing Intelligence & Planning 36 (4), 484-497, 2018 | 7 | 2018 |
| Building a human brand: Brand anthropomorphism unravelled S Portal, R Abratt, M Bendixen Business Horizons 61 (3), 367-374, 2018 | 7 | 2018 |
| Managing across a corporate and product brand portfolio: evidence from a large South African service organization L Sevel, R Abratt, N Kleyn Journal of Product & Brand Management 27 (1), 18-28, 2018 | 5 | 2018 |
| The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making MT Bendixen, M Petrescu, R Abratt | | 2018 |
| Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study J Siqueira, MT Bendixen, R Abratt, M Petrescu | | 2018 |
| Building a Human Brand: Brand Anthropomorphism Unravelled M Bendixen, R Abratt, S Portal Business Horizons 61 (3), 2018 | | 2018 |
| Producers’ Views on Digital Era Brand Authenticity in a Traditional Winery M Bendixen, M Mingione, M Petrescu, R Abratt | | 2018 |
| Brands that do good: insight into social brand equity C Naidoo, R Abratt Journal of Brand Management 25 (1), 3-13, 2018 | 11 | 2018 |
| Personality and content preferences on social network sites in South Africa K Mwaba, Y Saini, R Abratt South African Journal of Business Management 48 (4), 13-20, 2017 | 1 | 2017 |
| 5FM: youth radio in the digital age R Abratt, J Cullinan Emerald Emerging Markets Case Studies 7 (2), 1-20, 2017 | | 2017 |
| The behavioral consequences of internal brand management among frontline employees R Du Preez, M Bendixen, R Abratt Journal of Product & Brand Management 26 (3), 251-261, 2017 | 23 | 2017 |
| The effect of vertical brand extensions on consumer-brand relationships in South Africa O Muroyiwa, R Abratt, M Mingione South African Journal of Business Management 48 (1), 1-10, 2017 | 2 | 2017 |
| Corporate identity, strategy and change R Abratt, M Mingione Journal of Brand Management 24 (2), 129-139, 2017 | 12 | 2017 |
Stephen Craig MesserNova Southeastern University, Department of Clinical & School Psychology, Fort Lauderdale, FL 33314Dirección de correo verificada de nova.edu
