John M T Balmer - Citas de Google Académico

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Coautores

Alan WilsonProfessor of Marketing, University of StrathclydeDirección de correo verificada de strath.ac.uk
Mats Urdeassociate professor, Lund University School of Economics and ManagementDirección de correo verificada de fek.lu.se
Hongwei HeProfessor of Marketing, Alliance Manchester Business School, University of ManchesterDirección de correo verificada de manchester.ac.uk
Mario BurghausenLecturer (Assistant Professor), Essex Business School, University of Essex, UKDirección de correo verificada de essex.ac.uk
Klement PodnarProfessor of marketing communications, University of LjubljanaDirección de correo verificada de fdv.uni-lj.si
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityDirección de correo verificada de mdx.ac.uk
Weifeng ChenBrunel UniveristyDirección de correo verificada de brunel.ac.uk
Keith DinnieHead of Management and Marketing, University of Dundee School of BusinessDirección de correo verificada de dundee.ac.uk
S Alexander HaslamProfessor of Psychology and Australian Laureate Fellow; University of QueenslandDirección de correo verificada de uq.edu.au
Bradford HudsonBoston College / MarketingDirección de correo verificada de bc.edu
Adrian WilkinsonDirector of the Centre for Work,Organisation and Wellbeing, Griffith UniversityDirección de correo verificada de griffith.edu.au
Joep CornelissenRotterdam School of Management, Erasmus UniversityDirección de correo verificada de rsm.nl
Laura IlliaUniversity of Fribourg, SwitzerlandDirección de correo verificada de unifr.ch
Michael BakerDirecteur de Recherche au CNRS; Research ProfessorDirección de correo verificada de telecom-paristech.fr
Ursa GolobAssociate Professor, University of LjubljanaDirección de correo verificada de fdv.uni-lj.si
Dorothy A. YenReader in Marketing, Brunel University LondonDirección de correo verificada de brunel.ac.uk
Tim Oliver BrexendorfApl Professor of Marketing, Director of the Henkel Center for Consumer (HCCG), WHUDirección de correo verificada de whu.edu
Dr. Avinandan MukherjeeDean, Brad D. Smith Schools of Business, Lewis College of Business, Marshall University, USADirección de correo verificada de marshall.edu
Bidit DeyBrunel UniversityDirección de correo verificada de brunel.ac.uk
Fernando Pinto SantosIPAMDirección de correo verificada de ipam.pt

John M T Balmer

Professor of Corporate Marketing Brunel University London

Dirección de correo verificada de brunel.ac.uk

corporate brands corporate identity corporate marketing corporate heritage brands. corporate heritage identity. corporate her


Título	Citado por	Año
'Corporate identity', JMT Balmer The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999	1862*	1999
Managing corporate image and corporate reputation ER Gray, JMT Balmer Long range planning 31 (5), 695-702, 1998	1503	1998
Corporate identity: the concept, its measurement and management CBM Van Riel, JMT Balmer European journal of marketing 31 (5/6), 340-355, 1997	1325	1997
Corporate brands: what are they? What of them? JMT Balmer, ER Gray European journal of marketing 37 (7/8), 972-997, 2003	1321	2003
Corporate branding and corporate brand performance F Harris, L De Chernatony European Journal of marketing 35 (3/4), 441-456, 2001	1257	2001
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation JMT Balmer, SA Greyser European journal of marketing 40 (7/8), 730-741, 2006	840	2006
Corporate identity and the advent of corporate marketing JMT Balmer Journal of marketing management 14 (8), 963-996, 1998	834	1998
Corporate branding and connoisseurship JMT Balmer Journal of General management 21 (1), 24-46, 1995	794	1995
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology JMT Balmer, SA Greyser Routledge, London and New York, 2003	781	2003
Corporate identity and corporate communications: creating a competitive advantage BJMT Gray ER Industrial and Commercial Training 32 (7), 256-262, 2000	665*	2000
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002) JMT Balmer, SA Greyser Routledge, London, 2003	624*	2003
Managing the multiple identities of the corporation JMT Balmer, SA Greyser California Management Review 44 (3), 72-86, 2002	624	2002
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products JP Cornelissen, SA Haslam, JMT Balmer British Journal of Management 18 (s1), S1-S16, 2007	596	2007
Corporate marketing and service brands-Moving beyond the fast-moving consumer goods model MHB McDonald, L De Chernatony, F Harris European Journal of Marketing 35 (3/4), 335-352, 2001	513	2001
Strong brands and corporate brands MJ Kay European journal of marketing 40 (7/8), 742-760, 2006	467	2006
The acid test of corporate identity management™ JMT Balmer, GB Soenen Journal of marketing management 15 (1-3), 69-92, 1999	464	1999
Relationships between personal and corporate reputation DB Bromley European journal of marketing 35 (3/4), 316-334, 2001	459	2001
Visual identity: trappings or substance? MJ Baker, JMT Balmer European Journal of Marketing 31 (5/6), 366-382, 1997	444	1997
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image JMT Balmer European Journal of Marketing 42 (9/10), 879-906, 2008	438	2008
Corporate brands with a heritage M Urde, SA Greyser, JMT Balmer Journal of Brand Management 15 (1), 4-19, 2007	437	2007

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