Sabrina Helm
Sabrina Helm
Associate Professor of Retailing & Consumer Sciences, University of Arizona
Dirección de correo verificada de email.arizona.edu - Página principal
TítuloCitado porAño
16th Annual IMP (Industrial Marketing & Purchasing) Conference, Bath, England
S Helm
Marketing: Zeitschrift für Forschung und Praxis, 348-348, 2000
2000
A matter of reputation and pride: associations between perceived external reputation, pride in membership, job satisfaction and turnover intentions
S Helm
British Journal of Management 24 (4), 542-556, 2013
1202013
All or Nothing at All–Referral Reward Programs, Customer Retention and Reward Size
IJ Garnefeld, S Helm, A Eggert, S Tax
Ljubljana:[sn], 2011
22011
Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
S Helm, RT Salminen
Industrial Marketing Management 39 (5), 737-743, 2010
882010
Building Formative Construct Measures: The Example of Corporate Reputation
S Helm
Marketing Theory and Applications, 202, 2005
22005
Calculating the value of customers' referrals
S Helm
Managing Service Quality: An International Journal 13 (2), 124-133, 2003
1102003
Caught by your own recommendations: positive word-of-mouth as source of consumer loyality
A Eggert, S Helm, I Garnefeld
Univ., Fak. für Wirtschaftswiss., 2007
12007
Challenges in measuring corporate reputation
S Helm, C Klode
Reputation management, 99-110, 2011
292011
Common grounds in the perception of corporate reputation? A comparison of three stakeholder groups
S Helm
10th Anniversary Conference on Reputation, Image, Identity and …, 2006
192006
Consumer interpretations of digital ownership in the book market
SV Helm, V Ligon, T Stovall, S Van Riper
Electronic Markets 28 (2), 177-189, 2018
72018
Corporate reputation as anticipated corporate conduct–Introduction to the AMJ special issue
S Helm, B Gray
Australasian Marketing Journal (AMJ) 17 (2), 65-68, 2009
92009
Corporate reputation: an introduction to a complex construct
S Helm
Reputation Management, 3-16, 2011
332011
Counterfeit Consumption: the Role of Consumers’ Perceived Likelihood of Counterfeit-Detection By Important Others
JG Wu, AD Bhappu, SV Helm
ACR Asia-Pacific Advances, 2011
2011
Customer Referral Programs: Does Paying for Referrals Undermine the Positive Effects of Word of Mouth?
S Helm, I Garnefeld, L Kurze, A Willach
AMA Winter Educators’ Conference Proceedings 22, 304-305, 2011
52011
Customer Valuation as a Driver of Relationship Dissolution Sabrina Helm Heinrich-Heine-Universitaet, Germany
S Helm
Journal of Relationship Marketing 3 (4), 77-91, 2005
342005
Der Kundenwert als Determinante des Managements von Kundenbeziehungen: Ergebnisse einer empirischen Untersuchung im Maschinenbau in Kooperation mit dem Verein Deutscher …
S Helm, B Günter, L Rolfes
Heinrich-Heine-Univ., 2005
22005
Der Wert von Kundenbeziehungen aus der Perspektive des Transaktionskostenansatzes
S Helm
Kundenwert, 103-123, 2001
52001
Der Wert von Kundenbeziehungen aus der Perspektive des Transaktionskostenansatzes
S Helm
Kundenwert, 109-130, 2003
92003
Der Wert von Kundenbeziehungen aus der Perspektive des Transaktionskostenansatzes
S Helm
Kundenwert, 103-124, 2006
132006
Designing a formative measure for corporate reputation
S Helm
Corporate reputation review 8 (2), 95-109, 2005
3562005
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