Sabrina Helm
Sabrina Helm
Associate Professor of Retailing & Consumer Sciences, University of Arizona
Dirección de correo verificada de email.arizona.edu - Página principal
TítuloCitado porAño
Consumer interpretations of digital ownership in the book market
SV Helm, V Ligon, T Stovall, S Van Riper
Electronic Markets 28 (2), 177-189, 2018
72018
Differentiating environmental concern in the context of psychological adaption to climate change
SV Helm, A Pollitt, MA Barnett, MA Curran, ZR Craig
Global Environmental Change 48, 158-167, 2018
242018
Kundenwert: Grundlagen-Innovative Konzepte-Praktische Umsetzungen
S Helm, B Günter, A Eggert
Springer-Verlag, 2017
1862017
Material Love in the Digital Age–Comparing Perceived Consumer Value of Digital versus Physical Products
S Van Riper, SV Helm, T Stovall
Dienstleistungen 4.0, 437-453, 2017
2017
Kundenbewertung in mehrstufigen Märkten
M Scheelen, S Helm, B Günter
Kundenwert, 347-367, 2017
2017
Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S Helm, B Günter, A Eggert
Kundenwert, 3-34, 2017
220*2017
Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors
SV Helm, U Renk, A Mishra
European Journal of Marketing 50 (1/2), 58-77, 2016
452016
Service Ingredient Branding als Markenstrategie bei der Servicetransformation
B Özergin, SV Helm
Servicetransformation, 617-635, 2016
22016
Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentions
SV Helm, B Özergin
Industrial Marketing Management 50, 142-149, 2015
242015
Die Bewertung von Kundenbeziehungen im Industriegütermarketing
B Günter, S Helm
Handbuch Business-to-Business-Marketing, 605-622, 2015
22015
Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction–an Experimental Investigation
S Helm, I Garnefeld, J Spelsiek
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
A matter of reputation and pride: associations between perceived external reputation, pride in membership, job satisfaction and turnover intentions
S Helm
British Journal of Management 24 (4), 542-556, 2013
1202013
How corporate reputation affects customers’ reactions to price increases
SV Helm
Journal of Revenue and Pricing Management 12 (5), 402-415, 2013
152013
How Does Corporate Reputation Affect Customer Loyalty in a Corporate Crisis?
S Helm, J Tolsdorf
Journal of Contingencies and Crisis Management 21 (3), 144-152, 2013
702013
Growing existing customers' revenue streams through customer referral programs
I Garnefeld, A Eggert, SV Helm, SS Tax
Journal of Marketing 77 (4), 17-32, 2013
1152013
Kundenempfehlungen als Marketinginstrument
S Helm
Springer-Verlag, 2013
1952013
Special Session: The Role of Marketing in Degrowth
SV Helm
JOURNAL OF MACROMARKETING 32 (4), 441-441, 2012
32012
Reputation management
S Helm, K Liehr-Gobbers, C Storck
Springer Science & Business Media, 2011
782011
Employees' awareness of their impact on corporate reputation
S Helm
Journal of Business Research 64 (7), 657-663, 2011
2222011
Die Beendigung von Geschäftsbeziehungen
B Günter, S Helm
Relationship Marketing: Standortbestimmung und Perspektiven, 45, 2011
2011
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Artículos 1–20