| Viral marketing-establishing customer relationships by'word-of-mouse' S Helm Electronic markets 10 (3), 158-161, 2000 | 424 | 2000 |
| Designing a formative measure for corporate reputation S Helm Corporate reputation review 8 (2), 95-109, 2005 | 355 | 2005 |
| The role of corporate reputation in determining investor satisfaction and loyalty S Helm Corporate Reputation Review 10 (1), 22-37, 2007 | 287 | 2007 |
| Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares S Helm, A Eggert, I Garnefeld Handbook of partial least squares, 515-534, 2010 | 283 | 2010 |
| One reputation or many? Comparing stakeholders' perceptions of corporate reputation S Helm Corporate Communications: An International Journal 12 (3), 238-254, 2007 | 254 | 2007 |
| Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen A Eggert, G Fassott, S Helm Handbuch PLS-Pfadmodellierung, Stuttgart, S 103, 2005 | 233 | 2005 |
| Employees' awareness of their impact on corporate reputation S Helm Journal of Business Research 64 (7), 657-663, 2011 | 222 | 2011 |
| Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen S Helm, B Günter, A Eggert Kundenwert, 3-34, 2017 | 220* | 2017 |
| Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen S Helm, B Günter Kundenwert, 3-38, 2006 | 220 | 2006 |
| Kundenempfehlungen als Marketinginstrument S Helm Springer-Verlag, 2013 | 195 | 2013 |
| Kundenwert: Grundlagen-Innovative Konzepte-Praktische Umsetzungen S Helm, B Günter, A Eggert Springer-Verlag, 2017 | 185 | 2017 |
| Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany A Eggert, S Helm Industrial Marketing Management 32 (2), 101-108, 2003 | 145 | 2003 |
| A matter of reputation and pride: associations between perceived external reputation, pride in membership, job satisfaction and turnover intentions S Helm British Journal of Management 24 (4), 542-556, 2013 | 120 | 2013 |
| Unternehmensreputation und Stakeholder-Loyalität S Helm Dt. Univ.-Verlag, 2007 | 120 | 2007 |
| Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector S Helm, L Rolfes, B Günter European Journal of Marketing 40 (3/4), 366-383, 2006 | 120 | 2006 |
| Growing existing customers' revenue streams through customer referral programs I Garnefeld, A Eggert, SV Helm, SS Tax Journal of Marketing 77 (4), 17-32, 2013 | 115 | 2013 |
| Calculating the value of customers' referrals S Helm Managing Service Quality: An International Journal 13 (2), 124-133, 2003 | 110 | 2003 |
| Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty I Garnefeld, S Helm, A Eggert Journal of Service Research 14 (1), 93-107, 2011 | 102 | 2011 |
| Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets S Helm, RT Salminen Industrial Marketing Management 39 (5), 737-743, 2010 | 87 | 2010 |
| Reputation management S Helm, K Liehr-Gobbers, C Storck Springer Science & Business Media, 2011 | 77 | 2011 |
