| Retailing and emergent technologies D Grewal, DK Gauri, G Das, J Agarwal, MT Spence Journal of Business Research 134, 198-202, 2021 | 1 | 2021 |
| Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions G Das, MT Spence, J Agarwal International Journal of Research in Marketing, 2021 | 2 | 2021 |
| Modeling A Country’s Political Environment: An Application Of Dynamic Factor Analysis Methodology T Vashchilko, J Agarwal, O Osiyevskyy Academy of Management Proceedings 2021 (1), 14331, 2021 | | 2021 |
| Ethical Foundations of Customer Relationship Marketing NK Malhotra, J Agarwal World Scientific Book Chapters, 245-272, 2021 | | 2021 |
| Customer Relationship Marketing: Analytical Models and Strategies NK Malhotra, J Agarwal World Scientific Book Chapters, 165-196, 2021 | | 2021 |
| Building B2C Relationships: Brand Equity and Customer–Brand Relationship NK Malhotra, J Agarwal World Scientific Book Chapters, 197-222, 2021 | | 2021 |
| Customer Relationship Marketing: Theoretical and Managerial Perspectives NK Malhotra, J Agarwal | | 2021 |
| Customer Relationship Marketing: Digital Marketing and Social Media NK Malhotra, J Agarwal World Scientific Book Chapters, 273-308, 2021 | | 2021 |
| Introduction to Customer Relationship Marketing NK Malhotra, J Agarwal World Scientific Book Chapters, 1-20, 2021 | | 2021 |
| Customer Relationship Marketing: Theories, Models, and Frameworks NK Malhotra, J Agarwal World Scientific Book Chapters, 21-50, 2021 | | 2021 |
| Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior NK Malhotra, J Agarwal World Scientific Book Chapters, 105-134, 2021 | | 2021 |
| Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework NK Malhotra, J Agarwal World Scientific Book Chapters, 135-163, 2021 | | 2021 |
| Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship NK Malhotra, J Agarwal World Scientific Book Chapters, 223-243, 2021 | | 2021 |
| Future of Customer Relationship Marketing: New Directions for Research NK Malhotra, J Agarwal World Scientific Book Chapters, 309-332, 2021 | | 2021 |
| Building Business-to-Business (B2B) Relationships NK Malhotra, J Agarwal World Scientific Book Chapters, 51-103, 2021 | | 2021 |
| Does ambidexterity in marketing pay off? The role of absorptive capacity H Ho, O Osiyevskyy, J Agarwal, S Reza Journal of Business Research 110, 65-79, 2020 | 10 | 2020 |
| Customer Relationship Marketing NK Malhotra, J Agarwal World Scientific Publishing Company, 2020 | | 2020 |
| Does country really matter? Exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based reputation J Agarwal, O Osiyevskyy Global Aspects of Reputation and Strategic Management, 2019 | 2 | 2019 |
| Does Ambidexterity in Marketing Pay Off? The Role of Absorptive Capacity: An Abstract H Ho, O Osiyevskyy, J Agarwal, S Reza Academy of Marketing Science World Marketing Congress, 493-494, 2019 | | 2019 |
| Reflections on the state-of-the-art in ‘ethics & morality in customer-brand relationships’: Directions for future research J Agarwal, NK Malhotra Journal of Business Research 95, 392-400, 2019 | 5 | 2019 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USADirección de correo verificada de scheller.gatech.edu
