| Corporate brand building in different stages of small business growth M Juntunen, S Saraniemi, M Halttu, J Tähtinen Journal of Brand Management 18 (2), 115-133, 2010 | 82 | 2010 |
| Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers M Juntunen, J Juntunen, J Juga Journal of Brand Management 18 (4-5), 300-311, 2011 | 75 | 2011 |
| Destination branding from corporate branding perspective S Saraniemi, M Ahonen Proceedings of the conference on corporate communication, 435-448, 2008 | 47 | 2008 |
| Branding-does it even exist among SMEs M Ahonen Proceedings of the 16th Nordic Conference on Small Business Research 202, 2008 | 45 | 2008 |
| Co-creating corporate brands in start-ups M Juntunen Marketing Intelligence & Planning 30 (2), 230-249, 2012 | 40 | 2012 |
| Corporate rebranding as a process M Juntunen, S Saraniemi, R Jussila Proceedings of the 5th Thought Leaders International Conference on Brand …, 2009 | 36 | 2009 |
| Clarifying the stage of corporate branding research (1996-2007): a literature review and a classification M Ahonen Proceedings of the Australian & New Zealand Marketing Academy Conference …, 2008 | 28 | 2008 |
| Corporate re-branding process: A preliminary theoretical framework M Ahonen Proceedings of the Conference on Corporate Communication, 31-38, 2008 | 27 | 2008 |
| Interpretative narrative process research approach to corporate renaming M Juntunen Qualitative Market Research: An International Journal 17 (2), 112-127, 2014 | 22 | 2014 |
| Impact of Service Quality, Image and Relational Aspects on Satisfaction and Loyalty in Logistics Outsourcing Relationships J Juga, J Juntunen, M Juntunen Proceedings of the 17th Annual EurOMA Conference, 2010 | 21 | 2010 |
| Co‐creating nonprofit brand equity M Juntunen, J Juntunen, V Autere International Journal of Nonprofit and Voluntary Sector Marketing 18 (2 …, 2013 | 17 | 2013 |
| Investigating brand equity of third-party service providers D Grant, J Juntunen, J Juga, M Juntunen Journal of Services Marketing 28 (3), 214-222, 2014 | 15 | 2014 |
| Outsourcing strategies of the security sector through acquisition procedures J Juntunen, M Juntunen, V Autere International Journal of Physical Distribution & Logistics Management 42 (10 …, 2012 | 15 | 2012 |
| Protecting Finnish defence security: a logistics challenge J Juntunen, M Juntunen, V Autere International Journal of Shipping and Transport Logistics 3 (3), 295-311, 2011 | 10 | 2011 |
| Consumer segments in social commerce: A latent class approach W Nadeem, M Juntunen, J Juntunen Journal of Consumer Behaviour 16 (3), 279-292, 2017 | 8 | 2017 |
| Firms' capability portfolios throughout international expansion: a latent class approach L Haapanen, M Juntunen, J Juntunen Journal of Business Research 69 (12), 5578-5586, 2016 | 8 | 2016 |
| Latent classes of service quality, logistics costs and loyalty J Juntunen, M Juntunen, J Juga International Journal of Logistics Research and Applications 18 (5), 442-458, 2015 | 8 | 2015 |
| External economies and confidence: A way to reduce logistics costs J Juntunen, M Juntunen International Journal of Logistics: Research and Applications 13 (5), 329-337, 2010 | 8 | 2010 |
| Using logistics service to achieve satisfaction and turn corporate brand equity into loyalty D Grant, J Juntunen, J Juga, M Juntunen The 14th International Symposium on Logistics (14th ISL), 2009 | 7 | 2009 |
| Recruits’ corporate brand co-creation experiences of the Finnish military forces M Juntunen, J Juntunen, V Autere Corporate Reputation Review 15 (2), 88-104, 2012 | 6 | 2012 |
