Stuart Roper
Stuart Roper
Professor of Marketing & Associate Dean (Research), Huddersfield University
Dirección de correo verificada de hud.ac.uk
TítuloCitado porAño
Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden
S Roper, O Iglesias, C Rodrigues
Journal of Business Research 96, 340-342, 2019
2019
J. Dreisbach, Erfolgsfaktoren der Sponsoringumsetzung und-aktivierung, Applied Marketing Science/Angewandte Marketingforschung
DA Aaker, V Kumar, R Leone, GS Day, I Abosag, S Roper, D Hind, ...
Erfolgsfaktoren der Sponsoringumsetzung und-aktivierung: Eine empirische …, 2018
2018
Contract cheating in UK higher education: A covert investigation of essay mills
D Medway, S Roper, L Gillooly
British Educational Research Journal 44 (3), 393-418, 2018
112018
Branding instead of product innovation: a study on the brand personalities of the UK's electricity market
R Rutter, KJ Chalvatzis, S Roper, F Lettice
European Management Review 15 (2), 255-272, 2018
132018
Managing a complex global circular economy business model: opportunities and challenges
P Hopkinson, M Zils, P Hawkins, S Roper
California Management Review 60 (3), 71-94, 2018
272018
‘Brands that do Good’(11th global brand conference), University of Bradford School of Management
S Roper, M Lim, O Iglesias
Journal of Brand Management 25 (1), 1-2, 2018
22018
When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory
G Round, S Roper
European journal of marketing 51 (11/12), 2118-2137, 2017
42017
Interpreting social identity in online brand communities: Considering posters and lurkers
S Mousavi, S Roper, KA Keeling
Psychology & Marketing 34 (4), 376-393, 2017
352017
Storytelling in organisations: supporting or subverting corporate strategy?
S Spear, S Roper
Corporate Communications: An International Journal 21 (4), 516-532, 2016
142016
Definition of'brand'
S Roper
Sage, 2016
2016
Brand Ownership As a Central Component of Adolescent Self‐esteem: The Development of a New Self‐esteem Scale
K Isaksen, S Roper
Psychology & Marketing 33 (8), 646-663, 2016
52016
Social media interaction, the university brand and recruitment performance
R Rutter, S Roper, F Lettice
Journal of Business Research 69 (8), 3096-3104, 2016
962016
Branding the entire entity
S Roper
The Routledge Companion to Contemporary Brand Management 35 (4), 15-18, 2016
2016
Litter, gender and brand: The anticipation of incivilities and perceptions of crime prevalence
D Medway, C Parker, S Roper
Journal of Environmental Psychology 45, 135-144, 2016
132016
Storytelling in organisations: supporting or subverting
S Spear, S Roper
2016
Virtual Brand Communities: Pathways to Brand Trust?
S Mousavi, S Roper, K Keeling
Rediscovering the Essentiality of Marketing, 627-628, 2016
2016
Untangling the brand name from the branded entity: The conceptualisation and value of the established brand name
G Round, S Roper
European journal of marketing 49 (11/12), 1941-1960, 2015
172015
Back to basics in the marketing of place: the impact of litter upon place attitudes
C Parker, S Roper, D Medway
Journal of marketing management 31 (9-10), 1090-1112, 2015
282015
The Influence of Employer Branding on Employee Performance
S Roper
The University of Manchester, Manchester, UK, 2015
2015
Social Media Interaction, the University Brand and
R Rutter, S Roper, F Lettice
12015
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