Stuart Roper
Stuart Roper
Professor of Marketing & Associate Dean (Research), Huddersfield University
Dirección de correo verificada de hud.ac.uk
TítuloCitado porAño
Corporate reputation and competitiveness
R Chun, R Da Silva, G Davies, S Roper
Routledge, 2005
9122005
The personification metaphor as a measurement approach for corporate reputation
G Davies, R Chun, RV da Silva, S Roper
Corporate reputation review 4 (2), 113-127, 2001
5282001
A corporate character scale to assess employee and customer views of organization reputation
G Davies, R Chun, RV da Silva, S Roper
Corporate reputation review 7 (2), 125-146, 2004
4552004
Corporate Reputation: Brand and Communication
S Roper, C Fill
Pearson, 2012
179*2012
The corporate brand: Dealing with multiple stakeholders
S Roper, G Davies
Journal of Marketing Management 23 (1-2), 75-90, 2007
1402007
Constructing luxury brands: exploring the role of consumer discourse
S Roper, R Caruana, D Medway, P Murphy
European Journal of Marketing 47 (3/4), 375-400, 2013
982013
Constructing luxury brands: exploring the role of consumer discourse
S Roper, R Caruana, D Medway, P Murphy
European Journal of Marketing 47 (3/4), 375-400, 2013
982013
Social media interaction, the university brand and recruitment performance
R Rutter, S Roper, F Lettice
Journal of Business Research 69 (8), 3096-3104, 2016
962016
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
I Abosag, S Roper, D Hind
European Journal of marketing 46 (9), 1233-1251, 2012
932012
Using corporate stories to build the corporate brand: an impression management perspective
S Roper, S Spear
Journal of Product & Brand Management, 2013
792013
The importance of brands in the lunch‐box choices of low‐income British school children
S Roper, C La Niece
Journal of Consumer Behaviour: an International Research Review 8 (2‐3), 84-99, 2009
782009
The impact of branding on low‐income adolescents: A vicious cycle?
KJ Isaksen, S Roper
Psychology & Marketing 25 (11), 1063-1087, 2008
772008
Vulnerable consumers: the social impact of branding on children
S Roper, B Shah
Equal Opportunities International 26 (7), 712-728, 2007
772007
The Commodification of Self‐Esteem: Branding and B ritish Teenagers
KJ Isaksen, S Roper
Psychology & Marketing 29 (3), 117-135, 2012
762012
Business to business branding: external and internal satisfiers and the role of training quality
S Roper, G Davies
European Journal of Marketing, 2010
702010
Evolution of branding theory and its relevance to the independent retail sector
S Roper, C Parker
The marketing review 6 (1), 55-71, 2006
622006
Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
DJ Griff Round, S Roper
European Journal of Marketing 46 (7/8), 938-951, 2012
512012
How (and where) the mighty have fallen: branded litter
S Roper, C Parker
Journal of Marketing Management 22 (5-6), 473-487, 2006
432006
Doing well by doing good: A quantitative investigation of the litter effect
S Roper, C Parker
Journal of Business Research 66 (11), 2262-2268, 2013
372013
Interpreting social identity in online brand communities: Considering posters and lurkers
S Mousavi, S Roper, KA Keeling
Psychology & Marketing 34 (4), 376-393, 2017
352017
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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