Leyland Pitt - Citas de Google Académico

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Richard WatsonJ. Rex Fuqua Distinguished Chair for Internet Strategy, University of GeorgiaDirección de correo verificada de terry.uga.edu
Michael EwingProfessor of Marketing, Deakin UniversityDirección de correo verificada de deakin.edu.au
Albert CaruanaProfessor of Marketing, University of MaltaDirección de correo verificada de um.edu.mt
Colin CampbellAssistant Professor in Marketing, University of San DiegoDirección de correo verificada de sandiego.edu
Michael ParentProfessorDirección de correo verificada de sfu.ca
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaDirección de correo verificada de uvic.ca
Kirk PlanggerKing's Business School, King's College LondonDirección de correo verificada de kcl.ac.uk
Russell AbrattProfessor of Marketing, Nova Southeastern UniversityDirección de correo verificada de nova.edu
Ian McCarthySimon Fraser UniversityDirección de correo verificada de sfu.ca
daniel shapirosimon fraser universityDirección de correo verificada de sfu.ca
Robert OpokuDonald School of Business, Red Deer College, CanadaDirección de correo verificada de rdc.ab.ca
Gerard PrendergastHong Kong Baptist UniversityDirección de correo verificada de hkbu.edu.hk
Stavroula SpyropoulouAssociate Professor of MarketingDirección de correo verificada de lubs.leeds.ac.uk
B RamaseshanCurtin UniversityDirección de correo verificada de curtin.edu.au
Adam J. MillsLoyola University, New OrleansDirección de correo verificada de loyno.edu
Hsiu-Yuan TsaoAssociate Professor of Marketing, National Chung hsing UniversityDirección de correo verificada de dragon.nchu.edu.tw
Victoria CrittendenBabson CollegeDirección de correo verificada de babson.edu
Anjali S. BalAssistant Professor MarketingDirección de correo verificada de babson.edu
Philip A. DesAutels, PhDresearcher, KTHDirección de correo verificada de wuhwuhwuh.com
Morris B. HolbrookW. T. Dillard Professor Emeritus of Business, Columbia UniversityDirección de correo verificada de columbia.edu

Leyland Pitt

Dennis F. Culver Chair of Business, and Professor of Marketing, Beedie School of Business, SImon

Dirección de correo verificada de sfu.ca

marketing management information systems marketing strategy brands


Título	Citado por	Año
Service quality: a measure of information systems effectiveness LF Pitt, RT Watson, CB Kavan MIS quarterly, 173-187, 1995	2480	1995
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business horizons 55 (3), 261-271, 2012	1201	2012
The World Wide Web as an advertising medium P Berthon, LF Pitt, RT Watson Journal of advertising research 36 (1), 43-54, 1996	735	1996
U-commerce: expanding the universe of marketing RT Watson, LF Pitt, P Berthon, GM Zinkhan Journal of the Academy of marketing science 30 (4), 333-347, 2002	586	2002
To serve or create? Strategic orientations toward customers and innovation P Berthon, JM Hulbert, LF Pitt California management review 42 (1), 37-58, 1999	574	1999
When customers get clever: Managerial approaches to dealing with creative consumers PR Berthon, LF Pitt, I McCarthy, SM Kates Business horizons 50 (1), 39-47, 2007	473	2007
Aesthetics and ephemerality: observing and preserving the luxury brand P Berthon, L Pitt, M Parent, JP Berthon California management review 52 (1), 45-66, 2009	469	2009
Measuring information systems service quality: lessons from two longitudinal case studies RT Watson, LF Pitt, CB Kavan MIS quarterly, 61-79, 1998	469	1998
Market orientation and business performance: some European evidence L Pitt, A Caruana, PR Berthon International marketing review 13 (1), 5-18, 1996	444	1996
Ad Lib: When Customers Create the Ad P Berthon, L Pitt, C Campbell California management review 50 (4), 6-30, 2008	434	2008
Measuring information systems service quality: concerns for a complete canvas LF Pitt, RT Watson, CB Kavan MIS quarterly, 209-221, 1997	424	1997
Employment branding in the knowledge economy MT Ewing, LF Pitt, NM De Bussy, P Berthon International Journal of advertising 21 (1), 3-22, 2002	368	2002
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 58 (4), 411-420, 2015	363	2015
Understanding consumer conversations around ads in a Web 2.0 world C Campbell, LF Pitt, M Parent, PR Berthon Journal of Advertising 40 (1), 87-102, 2011	343	2011
Packaging, marketing, logistics and the environment: are there trade-offs? G Prendergast, L Pitt International Journal of Physical Distribution & Logistics Management 26 (6 …, 1996	310	1996
The penguin’s window: Corporate brands from an open-source perspective LF Pitt, RT Watson, P Berthon, D Wynn, G Zinkhan Journal of the Academy of Marketing Science 34 (2), 115-127, 2006	303	2006
Electronic commerce: The strategic perspective RT Watson, P Berthon, LF Pitt, GM Zinkhan	292	2018
Corporate objectives in sports sponsorship R Abratt, BC Clayton, LF Pitt International Journal of Advertising 6 (4), 299-312, 1987	284	1987
Brand management prognostications P Berthon, JM Hulbert, LF Pitt MIT Sloan Management Review 40 (2), 53, 1999	279	1999
Innovation or customer orientation? An empirical investigation P Berthon, J Mac Hulbert, L Pitt European Journal of Marketing 38 (9/10), 1065-1090, 2004	269	2004

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