| “Click like if you like it”: the effect of directional posts on social network sites M López, M Sicilia, PWJ Verlegh Online Information Review 41 (5), 672-690, 2017 | 3 | 2017 |
| 15 The role of e-WOM in international communication S Ruiz, M Sicilia, I López, M López Handbook of Research on International Advertising, 325, 2012 | 2 | 2012 |
| Advertising in New Formats and Media M Arrazola, SF Bernritter, SC Boerman, V Cauberghe, K Charry, H Chen, ... | | 2016 |
| Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust Y Rodriguez-Ricardo, M Sicilia, M López Journal of theoretical and applied electronic commerce research 14 (3), 0-0, 2019 | 1 | 2019 |
| Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand M Sicilia, S Ruiz, N Reynolds International Journal of Market Research 48 (2), 139-154, 2006 | 90 | 2006 |
| Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico M López, M Sicilia Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013 | 39 | 2013 |
| Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community M Sicilia, M Palazón Corporate Communications: An International Journal 13 (3), 255-270, 2008 | 301 | 2008 |
| Brand pages as a communication tool: A state of the art and a research agenda M Sicilia, M Palazón, M López Advertising in New Formats and Media: Current Research and Implications for …, 2016 | 3 | 2016 |
| Cómo medir emociones y pensamientos en los estudios sobre el comportamiento de los consumidores IL López, SR de Maya, MS Piñero Investigación y marketing, 67-74, 2007 | 2 | 2007 |
| Consumer participation on e-WOM as a determinant of its influence. The mediating role of source credibility M López, M Sicilia XXIII Congreso Nacional de Marketing, 2011 | 3 | 2011 |
| CONSUMER PROCESSING UNDER INFORMATION OVERLOAD IN AN ON-LINE ENVIRONMENT M SICILIA | | |
| Creating identification with brand communities on Twitter: the balance between need for affiliation and need for uniqueness M López, M Sicilia, AA Moyeda-Carabaza Internet Research 27 (1), 21-51, 2017 | 19 | 2017 |
| Destination brands and website evaluation: a research methodology J Fernandez-Cavia Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de …, 2013 | 15 | 2013 |
| Determinants of E-WOM influence: the role of consumers’ internet experience M López, M Sicilia Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014 | 105 | 2014 |
| DETERMINANTS OF E-WOM INFLUENCE: THE ROLE OF CONSUMERS’INTERNET EXPERIENCE AND THE TYPE OF WEB SITE M LÓPEZ, M SICILIA | | |
| DOCFRADIS M López, M Sicilia | | |
| Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005 | 467 | 2005 |
| Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005 | 467 | 2005 |
| El papel de las redes sociales como generadoras de" amor a la marca" M Palazón, E Delgado, M Sicilia UCJC Business and Society Review (formerly known as Universia Business Review), 2014 | 40 | 2014 |
| eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making M López, M Sicilia Journal of Interactive Advertising 14 (2), 86-97, 2014 | 50 | 2014 |
