Maria Sicilia
Maria Sicilia
Profesora de Marketing en la Universidad de Murcia
Dirección de correo verificada de um.es
TítuloCitado porAño
Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust
Y Rodriguez-Ricardo, M Sicilia, M López
Journal of theoretical and applied electronic commerce research 14 (3), 0-0, 2019
12019
Fostering brand love in Facebook brand pages
M Palazon, E Delgado-Ballester, M Sicilia
Online Information Review, 2018
22018
What drives crowdfunding participation? The influence of personal and social traits
Y Rodriguez-Ricardo, M Sicilia, M López
Spanish Journal of Marketing-ESIC 22 (2), 163-182, 2018
42018
What drives crowdfunding participation? The influence of personal and social traits¿ Qué determina la participacion en proyectos de crowdfunding?
Y Rodriguez-Ricardo, M Sicilia, M López
2017
“Click like if you like it”: the effect of directional posts on social network sites
M López, M Sicilia, PWJ Verlegh
Online Information Review 41 (5), 672-690, 2017
32017
Creating identification with brand communities on Twitter: the balance between need for affiliation and need for uniqueness
M López, M Sicilia, AA Moyeda-Carabaza
Internet Research 27 (1), 21-51, 2017
192017
Identificación de líderes de opinión leales en Twitter
M López, M Sicilia
Cuadernos de Gestión 17 (1), 105-124, 2017
32017
Advertising in New Formats and Media
M Arrazola, SF Bernritter, SC Boerman, V Cauberghe, K Charry, H Chen, ...
2016
Brand pages as a communication tool: A state of the art and a research agenda
M Sicilia, M Palazón, M López
Advertising in New Formats and Media: Current Research and Implications for …, 2016
32016
WOM Marketing in Social Media
M López, M Sicilia, C Hidalgo-Alcázar
Advertising in New Formats and Media: Current Research and Implications for …, 2016
52016
Social and Behavioral Consequences of Feedback When Participating in Brand Pages
S Ruiz de Maya, M Palazon, M Sicilia
ACR North American Advances, 2016
2016
The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection
M Sicilia, E Delgado‐Ballester, M Palazon
Journal of Consumer Behaviour 15 (1), 60-71, 2016
262016
La imagen de un producto turístico rural a través del acceso al contenido generado por otros usuarios en internet: diferencias por género
C Hidalgo-Alcázar, M Sicilia, S Ruiz De Maya
Journal of technology management & innovation 10 (3), 75-84, 2015
22015
The influence of “Facebook friends” on the intention to join brand pages
M Palazon, M Sicilia, M Lopez
Journal of Product & Brand Management 24 (6), 580-595, 2015
182015
How web interactivity influences the image of a tourist destination
CH Alcázar, M Sicilia
Journal of Urban Regeneration & Renewal 8 (4), 356-366, 2015
32015
La influencia del boca a boca electrónico en la elección de un destino turístico. La participación del individuo en el boca a boca electrónico como determinante de su influencia
M López, M Sicilia
EDUCO–Facultad de Turismo. Universidad Nacional del Comahue., 2015
2015
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
502014
The role of social network sites in generating" brand love"
M Palazon, M Sicilia, E Delgado
UCJC BUSINESS AND SOCIETY REVIEW, 18-39, 2014
22014
Internet Experience
M López, M Sicilia
2014
How to develop WOM Marketing
M López, M Sicilia
Electronic Payment Systems for Competitive Advantage in E-Commerce, 30-47, 2014
22014
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Artículos 1–20