| Further insights into perceived value and consumer loyalty: a “green” perspective M Koller, A Floh, A Zauner Psychology & Marketing 28 (12), 1154-1176, 2011 | 158 | 2011 |
| Neuromarketing and consumer neuroscience: contributions to neurology A Javor, M Koller, N Lee, L Chamberlain, G Ransmayr BMC neurology 13 (1), 13, 2013 | 139 | 2013 |
| Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing P Walla, G Brenner, M Koller PloS one 6 (11), e26782, 2011 | 85 | 2011 |
| Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing P Walla, G Brenner, M Koller PloS one 6 (11), e26782, 2011 | 85 | 2011 |
| Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link A Floh, A Zauner, M Koller, T Rusch Journal of Business Research 67 (5), 974-982, 2014 | 81 | 2014 |
| Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour A Floh, M Koller, A Zauner Journal of Marketing Management 29 (5-6), 646-670, 2013 | 80 | 2013 |
| Cognitive dissonance as a relevant construct throughout the decision-making and consumption process-an empirical investigation related to a package tour M Koller, T Salzberger Journal of Customer Behaviour 6 (3), 217-227, 2007 | 80 | 2007 |
| Sponsoring, brand value and social media A Zauner, M Koller, M Fink Revista de Administração de Empresas 52 (6), 681-691, 2012 | 46 | 2012 |
| Towards a new paradigm of measurement in marketing T Salzberger, M Koller Journal of Business Research 66 (9), 1307-1317, 2013 | 45 | 2013 |
| Customer perceived value—Conceptualization and avenues for future research A Zauner, M Koller, I Hatak Cogent Psychology 2 (1), 1061782, 2015 | 41 | 2015 |
| Measuring Affective Information Processing in Information Systems and Consumer Research–Introducing Startle Reflex Modulation M Koller, P Walla | 33 | 2012 |
| Benchmarking in service marketing–a longitudinal analysis of the customer M Koller, T Salzberger Benchmarking: An International Journal 16 (3), 401-414, 2009 | 30 | 2009 |
| A future research agenda for mixed-method designs in business research M Koller International Journal of Business Research 8 (4), 50-60, 2008 | 23 | 2008 |
| Established liked versus disliked brands: Brain activity, implicit associations and explicit responses SS Bosshard, JD Bourke, S Kunaharan, M Koller, P Walla Cogent Psychology 3 (1), 1176691, 2016 | 19 | 2016 |
| Emotion Is not What You Think It Is: Startle Reflex Modulation (SRM) as a Measure of Affective Processing in NeuroIS P Walla, M Koller Information Systems and Neuroscience, 181-186, 2015 | 19 | 2015 |
| Towards Alternative Ways to Measure Attitudes Related to Consumption: Introducing Startle Reflex Modulation M Koller, P Walla Journal of Agricultural & Food Industrial Organization 13 (1), 83-88, 2015 | 18 | 2015 |
| Broadening the range of applications of eye-tracking in business research. M Koller, T Salzberger, G Brenner, P Walla Análise 23 (1), 71-77, 2012 | 18 | 2012 |
| Consumer neuroscience to inform consumers—physiological methods to identify attitude formation related to over-consumption and environmental damage P Walla, M Koller, JL Meier Frontiers in human neuroscience 8, 304, 2014 | 17 | 2014 |
| Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour T Salzberger, M Koller Brazilian Journal Of Marketing 9 (1), 2010 | 17 | 2010 |
| Evaluative conditioning of established brands: Implicit measures reveal other effects than explicit measures. P Walla, M Koller, G Brenner, S Bosshard Journal of Neuroscience, Psychology, and Economics 10 (1), 24, 2017 | 16 | 2017 |
Arne FlohSenior Lecturer in Marketing, Surrey Business SchoolDirección de correo verificada de surrey.ac.uk
