| Towards a definitive model of the corporate identity management process H Stuart Corporate communications: an international journal 4 (4), 200-207, 1999 | 344 | 1999 |
| Corporate makeovers: Can a hyena be rebranded? H Stuart, L Muzellec Journal of Brand Management 11 (6), 472-482, 2004 | 240 | 2004 |
| Corporate branding in marketspace H Stuart, C Jones Corporate Reputation Review 7 (1), 84-93, 2004 | 127 | 2004 |
| Aligning identity and strategy: Corporate branding at British Airways in the late 20th century JMT Balmer, H Stuart, SA Greyser California Management Review 51 (3), 6-23, 2009 | 125 | 2009 |
| Exploring the corporate identity/corporate image interface: An empirical study of accountancy firms H Stuart Journal of Communication Management 2 (4), 357-373, 1998 | 125 | 1998 |
| Employee identification with the corporate identity-Issues and implications H Stuart International Studies of Management & Organization 32 (3), 28-44, 2002 | 122 | 2002 |
| Failing the reputation management test: The case of BHP, the big Australian D Hanson, H Stuart Corporate Reputation Review 4 (2), 128-143, 2001 | 66 | 2001 |
| Marketing communication and corporate identity: are they integrated? H Stuart, G Kerr Journal of Marketing Communications 5 (4), 169-179, 1999 | 62 | 1999 |
| The Effect of Organizational Structure on Corporate Identity Management H Stuart Revealing the Corporation: Perspectives on identity, image, reputation …, 2003 | 44* | 2003 |
| The Effect of Organizational Structure on Corporate Identity Management H Stuart Revealing the Corporation: Perspectives on identity, image, reputation …, 2003 | 44* | 2003 |
| The role of employees in successful corporate branding H Stuart Thexis-Fachzeitschrift für Marketing der Universität St. Gallen, 48-50, 2001 | 27 | 2001 |
| Living the corporate rebrand: The employee perspective H Stuart Corporate Reputation Review 15 (3), 158-168, 2012 | 21 | 2012 |
| Positioning the corporate brand as sustainable: Leadership de rigueur HJ Stuart Journal of Brand Management 20 (9), 793-799, 2013 | 17 | 2013 |
| British Airways and Balmer's AC3ID Test of Corporate Brand Management JMT Balmer, H Stuart University of Bradford School of Management, 2004 | 16 | 2004 |
| Corporate branding and rebranding: an institutional logics perspective H Stuart Journal of Product & Brand Management 27 (1), 96-100, 2018 | 9 | 2018 |
| Brand champion behaviour: Its role in corporate branding R Yakimova, F Mavondo, S Freeman, H Stuart Journal of Brand Management 24 (6), 575-591, 2017 | 9 | 2017 |
| Corporate identity and corporate brand alignment: The strategic positioning of British airways in the 20th century JMT Balmer, HJ Stuart, SA Gryser Australian and New Zealand Marketing Academy, 2008 | 9 | 2008 |
| Corporate rebranding: issues and implications H Stuart ANZMAC 2003 conference proceedings, 172-178, 2003 | 9 | 2003 |
| Risky business: communicating corporate social responsibility HJ Stuart ANZMAC 2004, 2004 | 7 | 2004 |
| Moments of Truth: Exploring the Corporate Idenity/corporate Image Interface HJ Stuart University of New England, 1995 | 6 | 1995 |
