| Development and validation of a brand trust scale E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen International Journal of Market Research 45 (1), 35-54, 2003 | 849 | 2003 |
| Perceived quality and price: their impact on the satisfaction of restaurant customers MP Iglesias, MJY Guillén International Journal of Contemporary hospitality management, 2004 | 228 | 2004 |
| The effect of variety-seeking on customer retention in services C Berné, JM Múgica, MJ Yagüe Journal of Retailing and Consumer Services 8 (6), 335-345, 2001 | 171 | 2001 |
| La gestión estratégica y los conceptos de calidad percibida, satisfacción del cliente y lealtad JMM Grijalba, MJY Guillén, CB Manero Economía industrial, 63-74, 1996 | 144 | 1996 |
| Los canales de distribución de productos de gran consumo: concentración y competencia IC Roche Los canales de distribución de productos de gran consumo: concentración y …, 1999 | 127* | 1999 |
| Measuring private labels brand equity: a consumer perspective A Cuneo, P Lopez, M Jesus Yagüe European Journal of Marketing 46 (7/8), 952-964, 2012 | 92 | 2012 |
| Tourist loyalty to tour operator: Effects of price promotions and tourist effort S Campo, MJ Yagüe Journal of Travel Research 46 (3), 318-326, 2008 | 74 | 2008 |
| Responses to an advergaming campaign on a mobile social networking site: An initial research report S Okazaki, MJ Yagüe Computers in Human Behavior 28 (1), 78-86, 2012 | 62 | 2012 |
| Hotel innovation and performance in times of crisis S Campo, A M. Díaz, M J. Yagüe International Journal of Contemporary Hospitality Management 26 (8), 1292-1311, 2014 | 57 | 2014 |
| Strategic management of store brands: an analysis from the manufacturer's perspective J Oubina, N Rubio, M Jesús Yagüe International Journal of Retail & Distribution Management 34 (10), 742-760, 2006 | 56 | 2006 |
| Effects of price promotions on the perceived price S Campo, MJ Yagüe International Journal of Service Industry Management 18 (3), 269-286, 2007 | 50 | 2007 |
| La denominación de origen en el desarrollo de estrategias de diferenciación: percepción y efectos de su utilización en las sociedades vinícolas de Mancha y Valdepeñas M Yague, A Jimenez Revista española de estudios agrosociales y pesqueros, 179-204, 2002 | 49 | 2002 |
| Exploring non-linear effects of determinants on tourists' satisfaction S Campo, M Jesús Yagüe International Journal of Culture, Tourism and Hospitality Research 3 (2 …, 2009 | 45 | 2009 |
| Alternative panel models to evaluate the store brand market share: evidence from the Spanish market N Rubio, M Jesús Yagüe European Journal of Marketing 43 (1/2), 110-138, 2009 | 44 | 2009 |
| Destination brand personality: An application to Spanish tourism A Gómez Aguilar, MJ Yagüe Guillén, N Villaseñor Roman International Journal of Tourism Research 18 (3), 210-219, 2016 | 41 | 2016 |
| Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name N Rubio, N Villaseñor, MJ Yagüe Journal of Retailing and Consumer Services 34, 358-368, 2017 | 40 | 2017 |
| Publicidad y promoción en las empresas turísticas S Campo, M Yagüe Editorial Síntesis SA, Madrid, 2011 | 40 | 2011 |
| The formation of the tourist's loyalty to the tourism distribution channel: How does it affect price discounts? S Campo, MJ Yagüe International Journal of Tourism Research 9 (6), 453-464, 2007 | 36 | 2007 |
| Information technology use and firm's perceived performance in supply chain management S Campo, N Rubio, MJ Yagüe Journal of Business-to-Business Marketing 17 (4), 336-364, 2010 | 35 | 2010 |
| Private label brands: measuring equity across consumer segments A Cuneo, P Lopez, M Jesus Yague Journal of Product & Brand Management 21 (6), 428-438, 2012 | 34 | 2012 |
Natalia RubioAssociate Professor of Marketing (Universidad Autónoma de Madrid)Dirección de correo verificada de uam.es
