| A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community YS LI, KW CHAN, JJ Zhu, WEI Liyuan European marketing academy conference 2017, 2017 | | 2017 |
| Communities: Social Capital, Consumer Learning, and Behavioral Outcomes KH HUNG, SY LI | | |
| Conflict resolution in Chinese family purchase decisions: The impact of changing female roles and marriage duration MC Dong, SY Li International Journal of Conflict Management, 2007 | 52 | 2007 |
| Fostering customer ideation in crowdsourcing community: The role of peer-to-peer and peer-to-firm interactions KW Chan, SY Li, JJ Zhu Journal of Interactive Marketing 31, 42-62, 2015 | 49 | 2015 |
| Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising KH Hung, SY Li, RW Belk Journal of International Business Studies 38 (6), 1034-1051, 2007 | 159 | 2007 |
| Good to be novel? Understanding how idea feasibility affects idea adoption decision making in crowdsourcing KW Chan, SY Li, JJ Zhu Journal of Interactive Marketing 43, 52-68, 2018 | 14 | 2018 |
| How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing KW Chan, SY LI, J Zhu ISR Special Issue Workshop on Social Media and Business Transformation, 2012 | | 2012 |
| Ideator expertise and cocreator inputs in crowdsourcing‐based new product development JJ Zhu, SY Li, M Andrews Journal of Product Innovation Management 34 (5), 598-616, 2017 | 32 | 2017 |
| Images of the contemporary woman in advertising in China: A content analysis K Hung, SY Li Journal of International Consumer Marketing 19 (2), 7-28, 2006 | 58 | 2006 |
| Impacts of virtual community participation on consideration set size, brand switching intention, and brand loyalty SY Li, K Hung Enhancing Knowledge Development in Marketing, 161, 2006 | 8 | 2006 |
| Interpersonal trust and platform credibility in a Chinese multibrand online community K Hung, SY Li, DK Tse Journal of Advertising 40 (3), 99-112, 2011 | 147 | 2011 |
| Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns KH Hung, SY Li ACR North American Advances, 2006 | 3 | 2006 |
| Online critical review classification in response strategy and service provider rating: Algorithms from heuristic processing, sentiment analysis to deep learning JJ Zhu, YC Chang, CH Ku, SY Li, CJ Chen Journal of Business Research, 2020 | 2 | 2020 |
| Passion transfer across national borders S Makino, HT Caleb, SY Li, MY Li Journal of Business Research 108, 213-231, 2020 | 2 | 2020 |
| Social Innovation in Emerging Economies: An Ecosystem Built on Collaboration and Knowledge Sharing MG Andrade Rojas, SY Li, JJ Zhu Academy of Management Proceedings 2018 (1), 15893, 2018 | 2 | 2018 |
| The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes KH Hung, SY Li Journal of advertising research 47 (4), 485-495, 2007 | 612 | 2007 |
| Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity KW Chan, SY Li Journal of Business Research 63 (9-10), 1033-1040, 2010 | 467 | 2010 |
| Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences SY LI, WEI Liyuan 26th Annual Consortium for International Marketing Research Conference …, 2017 | | 2017 |
| What feedback matters? The role of experience in motivating crowdsourcing innovation KW Chan, SY Li, J Ni, JJJ Zhu Production and Operations Management 30 (1), 103-126, 2021 | 7 | 2021 |
