| Assessing the corporate brand: The unique corporate association valence (UCAV) approach N Spears, TJ Brown, PA Dacin Journal of Brand Management 14 (1-2), 5-19, 2006 | 41 | 2006 |
| Balancing between legitimacy and distinctiveness in corporate messaging: A case study in the oil industry MD Van Halderen, CBM Van Riel, TJ Brown Corporate Reputation Review 14 (4), 273-299, 2011 | 12 | 2011 |
| Before the service encounter. Referral variables influence patient perceptions of a specialist's service quality. TJ Brown Marketing health services 17 (1), 18, 1997 | 8 | 1997 |
| Caution in the use of difference scores in consumer research JP Peter, GA Churchill Jr, TJ Brown Journal of consumer research 19 (4), 655-662, 1993 | 754 | 1993 |
| Corporate associations in marketing: Antecedents and consequences TJ Brown Corporate Reputation Review 1 (3), 215-233, 1998 | 347 | 1998 |
| Corporate branding, identity, and customer response PA Dacin, TJ Brown Journal of the Academy of Marketing Science 34 (2), 95-98, 2006 | 164 | 2006 |
| Corporate identity and corporate associations: A framework for future research PA Dacin, TJ Brown Corporate Reputation Review 5 (2-3), 254-263, 2002 | 237 | 2002 |
| Corporate image and reputation in B2B markets: Insights from CI/ARG 2008 TJ Brown, PA Dacin, LF Pitt Industrial Marketing Management 5 (39), 709-711, 2010 | 25 | 2010 |
| Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes. JW Grizzle, AR Zablah, TJ Brown, JC Mowen, JM Lee Journal of Applied Psychology 94 (5), 1227, 2009 | 158 | 2009 |
| Exploring the role of productivity propensity in frontline employee performance: its relationship with customer orientation and important outcomes EG Harris, TJ Brown, JC Mowen, A Artis Psychology & Marketing 31 (3), 171-183, 2014 | 17 | 2014 |
| How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation AR Zablah, GR Franke, TJ Brown, DE Bartholomew Journal of Marketing 76 (3), 21-40, 2012 | 301 | 2012 |
| Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology TJ Brown, PA Dacin, MG Pratt, DA Whetten Journal of the academy of marketing science 34 (2), 99-106, 2006 | 1236 | 2006 |
| In search of brand equity: the conceptualization and measurement of the brand impression construct GS Martin, TJ Brown Marketing theory and applications 2 (4), 431-438, 1990 | 211 | 1990 |
| Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors DT Donavan, TJ Brown, JC Mowen Journal of marketing 68 (1), 128-146, 2004 | 1106 | 2004 |
| Leadership propensity and sales performance among sales personnel and managers in a specialty retail store setting KE Flaherty, JC Mowen, TJ Brown, GW Marshall Journal of Personal Selling & Sales Management 29 (1), 43-59, 2009 | 46 | 2009 |
| Linking cause-related marketing to sales force responses and performance in a direct selling context BV Larson, KE Flaherty, AR Zablah, TJ Brown, JL Wiener Journal of the Academy of Marketing Science 36 (2), 271-277, 2008 | 113 | 2008 |
| On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach JW Licata, JC Mowen, EG Harris, TJ Brown Journal of the Academy of Marketing science 31 (3), 256-271, 2003 | 173 | 2003 |
| Part II: Where Do Reputations Come From?: Corporate Associations in Marketing and Consumer Research: A Review TJ Brown, EL Cox Corporate Reputation Review 1 (1), 34-38, 1997 | 58 | 1997 |
| Re-examining salesperson goal orientations: personality influencers, customer orientation, and work satisfaction EG Harris, JC Mowen, TJ Brown Journal of the Academy of Marketing Science 33 (1), 19-35, 2005 | 271 | 2005 |
| Reassessing the impact of television advertising clutter TJ Brown, ML Rothschild Journal of consumer Research 20 (1), 138-146, 1993 | 134 | 1993 |
