Tom J. Brown
Tom J. Brown
Noble Foundation Chair in Marketing Strategy, Spears School of Business
Dirección de correo verificada de okstate.edu
TítuloCitado porAño
Assessing the corporate brand: The unique corporate association valence (UCAV) approach
N Spears, TJ Brown, PA Dacin
Journal of Brand Management 14 (1-2), 5-19, 2006
412006
Balancing between legitimacy and distinctiveness in corporate messaging: A case study in the oil industry
MD Van Halderen, CBM Van Riel, TJ Brown
Corporate Reputation Review 14 (4), 273-299, 2011
122011
Before the service encounter. Referral variables influence patient perceptions of a specialist's service quality.
TJ Brown
Marketing health services 17 (1), 18, 1997
81997
Caution in the use of difference scores in consumer research
JP Peter, GA Churchill Jr, TJ Brown
Journal of consumer research 19 (4), 655-662, 1993
7541993
Corporate associations in marketing: Antecedents and consequences
TJ Brown
Corporate Reputation Review 1 (3), 215-233, 1998
3471998
Corporate branding, identity, and customer response
PA Dacin, TJ Brown
Journal of the Academy of Marketing Science 34 (2), 95-98, 2006
1642006
Corporate identity and corporate associations: A framework for future research
PA Dacin, TJ Brown
Corporate Reputation Review 5 (2-3), 254-263, 2002
2372002
Corporate image and reputation in B2B markets: Insights from CI/ARG 2008
TJ Brown, PA Dacin, LF Pitt
Industrial Marketing Management 5 (39), 709-711, 2010
252010
Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes.
JW Grizzle, AR Zablah, TJ Brown, JC Mowen, JM Lee
Journal of Applied Psychology 94 (5), 1227, 2009
1582009
Exploring the role of productivity propensity in frontline employee performance: its relationship with customer orientation and important outcomes
EG Harris, TJ Brown, JC Mowen, A Artis
Psychology & Marketing 31 (3), 171-183, 2014
172014
How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation
AR Zablah, GR Franke, TJ Brown, DE Bartholomew
Journal of Marketing 76 (3), 21-40, 2012
3012012
Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology
TJ Brown, PA Dacin, MG Pratt, DA Whetten
Journal of the academy of marketing science 34 (2), 99-106, 2006
12362006
In search of brand equity: the conceptualization and measurement of the brand impression construct
GS Martin, TJ Brown
Marketing theory and applications 2 (4), 431-438, 1990
2111990
Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors
DT Donavan, TJ Brown, JC Mowen
Journal of marketing 68 (1), 128-146, 2004
11062004
Leadership propensity and sales performance among sales personnel and managers in a specialty retail store setting
KE Flaherty, JC Mowen, TJ Brown, GW Marshall
Journal of Personal Selling & Sales Management 29 (1), 43-59, 2009
462009
Linking cause-related marketing to sales force responses and performance in a direct selling context
BV Larson, KE Flaherty, AR Zablah, TJ Brown, JL Wiener
Journal of the Academy of Marketing Science 36 (2), 271-277, 2008
1132008
On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach
JW Licata, JC Mowen, EG Harris, TJ Brown
Journal of the Academy of Marketing science 31 (3), 256-271, 2003
1732003
Part II: Where Do Reputations Come From?: Corporate Associations in Marketing and Consumer Research: A Review
TJ Brown, EL Cox
Corporate Reputation Review 1 (1), 34-38, 1997
581997
Re-examining salesperson goal orientations: personality influencers, customer orientation, and work satisfaction
EG Harris, JC Mowen, TJ Brown
Journal of the Academy of Marketing Science 33 (1), 19-35, 2005
2712005
Reassessing the impact of television advertising clutter
TJ Brown, ML Rothschild
Journal of consumer Research 20 (1), 138-146, 1993
1341993
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Artículos 1–20