Tom J. Brown
Tom J. Brown
Noble Foundation Chair in Marketing Strategy, Spears School of Business
Dirección de correo verificada de okstate.edu
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A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context.
AR Zablah, BD Carlson, DT Donavan, JG Maxham III, TJ Brown
Journal of Applied Psychology 101 (5), 743, 2016
1362016
Assessing the corporate brand: The unique corporate association valence (UCAV) approach
N Spears, TJ Brown, PA Dacin
Journal of Brand Management 14 (1), 5-19, 2006
562006
Balancing between legitimacy and distinctiveness in corporate messaging: A case study in the oil industry
MD Van Halderen, CBM Van Riel, TJ Brown
Corporate Reputation Review 14 (4), 273-299, 2011
132011
Before the service encounter. Referral variables influence patient perceptions of a specialist's service quality.
TJ Brown
Marketing health services 17 (1), 18, 1997
101997
Caution in the use of difference scores as measures of marketing constructs
JP Peter, TJ Brown, GA Churchill
School of Business, University of Wisconsin--Madison, 1991
141991
Caution in the use of difference scores in consumer research
JP Peter, GA Churchill Jr, TJ Brown
Journal of consumer research 19 (4), 655-662, 1993
8391993
Corporate associations in marketing: Antecedents and consequences
TJ Brown
Corporate Reputation Review 1 (3), 215-233, 1998
4211998
Corporate branding, identity, and customer response
PA Dacin, TJ Brown
Journal of the Academy of Marketing Science 34 (2), 95-98, 2006
2222006
Corporate identity and corporate associations: A framework for future research
PA Dacin, TJ Brown
Corporate Reputation Review 5 (2), 254-263, 2002
3092002
Corporate image and reputation in B2B markets: Insights from CI/ARG 2008
TJ Brown, PA Dacin, LF Pitt
Industrial Marketing Management 5 (39), 709-711, 2010
272010
Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes.
JW Grizzle, AR Zablah, TJ Brown, JC Mowen, JM Lee
Journal of Applied Psychology 94 (5), 1227, 2009
2092009
Exploring the role of productivity propensity in frontline employee performance: Its relationship with customer orientation and important outcomes
EG Harris, TJ Brown, JC Mowen, A Artis
Psychology & Marketing 31 (3), 171-183, 2014
282014
How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation
AR Zablah, GR Franke, TJ Brown, DE Bartholomew
Journal of Marketing 76 (3), 21-40, 2012
4052012
How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness
JH Jung, TJ Brown, AR Zablah
Journal of Retailing, 2021
2021
How does customer orientation influence authentic emotional display?
YSS Huang, TJ Brown
Journal of Services Marketing, 2016
92016
Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology
TJ Brown, PA Dacin, MG Pratt, DA Whetten
Journal of the academy of marketing science 34 (2), 99-106, 2006
14982006
Impressions management: lessons from the oil industry
M van Halderen, G Berens, M Bhatt, T Brown, C van Riel
RSM Discovery-Management Knowledge 27, 11-13, 2016
32016
In search of brand equity: the conceptualization and measurement of the brand impression construct
GS Martin, TJ Brown
Marketing theory and applications 2 (4), 431-438, 1990
2471990
Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors
DT Donavan, TJ Brown, JC Mowen
Journal of marketing 68 (1), 128-146, 2004
13142004
Leadership propensity and sales performance among sales personnel and managers in a specialty retail store setting
KE Flaherty, JC Mowen, TJ Brown, GW Marshall
Journal of Personal Selling & Sales Management 29 (1), 43-59, 2009
562009
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