Tom J. Brown
Tom J. Brown
Noble Foundation Chair in Marketing Strategy, Spears School of Business
Dirección de correo verificada de okstate.edu
TítuloCitado porAño
The emergent field of organizational frontlines
J Singh, M Brady, T Arnold, T Brown
Journal of Service Research 20 (1), 3-11, 2017
362017
Exploring the role of productivity propensity in frontline employee performance: its relationship with customer orientation and important outcomes
EG Harris, TJ Brown, JC Mowen, A Artis
Psychology & Marketing 31 (3), 171-183, 2014
172014
How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation
AR Zablah, GR Franke, TJ Brown, DE Bartholomew
Journal of Marketing 76 (3), 21-40, 2012
3012012
Balancing between legitimacy and distinctiveness in corporate messaging: A case study in the oil industry
MD Van Halderen, CBM Van Riel, TJ Brown
Corporate Reputation Review 14 (4), 273-299, 2011
122011
Corporate image and reputation in B2B markets: Insights from CI/ARG 2008
TJ Brown, PA Dacin, LF Pitt
Industrial Marketing Management 5 (39), 709-711, 2010
252010
Leadership propensity and sales performance among sales personnel and managers in a specialty retail store setting
KE Flaherty, JC Mowen, TJ Brown, GW Marshall
Journal of Personal Selling & Sales Management 29 (1), 43-59, 2009
462009
Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes.
JW Grizzle, AR Zablah, TJ Brown, JC Mowen, JM Lee
Journal of Applied Psychology 94 (5), 1227, 2009
1582009
Linking cause-related marketing to sales force responses and performance in a direct selling context
BV Larson, KE Flaherty, AR Zablah, TJ Brown, JL Wiener
Journal of the Academy of Marketing Science 36 (2), 271-277, 2008
1132008
Social versus psychological brand community: The role of psychological sense of brand community
BD Carlson, TA Suter, TJ Brown
Journal of Business Research 61 (4), 284-291, 2008
4552008
Assessing the corporate brand: The unique corporate association valence (UCAV) approach
N Spears, TJ Brown, PA Dacin
Journal of Brand Management 14 (1-2), 5-19, 2006
412006
Corporate branding, identity, and customer response
PA Dacin, TJ Brown
Journal of the Academy of Marketing Science 34 (2), 95-98, 2006
1642006
Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology
TJ Brown, PA Dacin, MG Pratt, DA Whetten
Journal of the academy of marketing science 34 (2), 99-106, 2006
12362006
Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
TJ Brown, TE Barry, PA Dacin, RF Gunst
Journal of the academy of marketing science 33 (2), 123-138, 2005
13182005
Re-examining salesperson goal orientations: personality influencers, customer orientation, and work satisfaction
EG Harris, JC Mowen, TJ Brown
Journal of the Academy of Marketing Science 33 (1), 19-35, 2005
2712005
Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors
DT Donavan, TJ Brown, JC Mowen
Journal of marketing 68 (1), 128-146, 2004
11062004
On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach
JW Licata, JC Mowen, EG Harris, TJ Brown
Journal of the Academy of Marketing science 31 (3), 256-271, 2003
1732003
Corporate identity and corporate associations: A framework for future research
PA Dacin, TJ Brown
Corporate Reputation Review 5 (2-3), 254-263, 2002
2372002
The customer orientation of service workers: Personality trait effects on self-and supervisor performance ratings
TJ Brown, JC Mowen, DT Donavan, JW Licata
Journal of marketing research 39 (1), 110-119, 2002
13502002
Thailand’s international travel image: Mostly favorable
BN Rittichainuwat, H Qu, TJ Brown
Cornell hotel and restaurant administration quarterly 42 (2), 82-95, 2001
2392001
The consequences of service worker customer orientation: Job satisfaction and commitment
DT Donavan, TJ Brown, JC Mowen
American Marketing Association. Conference Proceedings 12, 26, 2001
142001
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Artículos 1–20