| The company and the product: Corporate associations and consumer product responses TJ Brown, PA Dacin Journal of marketing 61 (1), 68-84, 1997 | 5200 | 1997 |
| Research note: improving the measurement of service quality TJ Brown, GA Churchill Jr, JP Peter Journal of retailing 69 (1), 127, 1993 | 1983 | 1993 |
| The customer orientation of service workers: Personality trait effects on self-and supervisor performance ratings TJ Brown, JC Mowen, DT Donavan, JW Licata Journal of marketing research 39 (1), 110-119, 2002 | 1350 | 2002 |
| Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context TJ Brown, TE Barry, PA Dacin, RF Gunst Journal of the academy of marketing science 33 (2), 123-138, 2005 | 1318 | 2005 |
| Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested terminology TJ Brown, PA Dacin, MG Pratt, DA Whetten Journal of the academy of marketing science 34 (2), 99-106, 2006 | 1236 | 2006 |
| Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors DT Donavan, TJ Brown, JC Mowen Journal of marketing 68 (1), 128-146, 2004 | 1106 | 2004 |
| Caution in the use of difference scores in consumer research JP Peter, GA Churchill Jr, TJ Brown Journal of consumer research 19 (4), 655-662, 1993 | 754 | 1993 |
| Social versus psychological brand community: The role of psychological sense of brand community BD Carlson, TA Suter, TJ Brown Journal of Business Research 61 (4), 284-291, 2008 | 455 | 2008 |
| Corporate associations in marketing: Antecedents and consequences TJ Brown Corporate Reputation Review 1 (3), 215-233, 1998 | 347 | 1998 |
| How and when does customer orientation influence frontline employee job outcomes? A meta-analytic evaluation AR Zablah, GR Franke, TJ Brown, DE Bartholomew Journal of Marketing 76 (3), 21-40, 2012 | 301 | 2012 |
| Re-examining salesperson goal orientations: personality influencers, customer orientation, and work satisfaction EG Harris, JC Mowen, TJ Brown Journal of the Academy of Marketing Science 33 (1), 19-35, 2005 | 271 | 2005 |
| Thailand’s international travel image: Mostly favorable BN Rittichainuwat, H Qu, TJ Brown Cornell hotel and restaurant administration quarterly 42 (2), 82-95, 2001 | 239 | 2001 |
| Corporate identity and corporate associations: A framework for future research PA Dacin, TJ Brown Corporate Reputation Review 5 (2-3), 254-263, 2002 | 237 | 2002 |
| In search of brand equity: the conceptualization and measurement of the brand impression construct GS Martin, TJ Brown Marketing theory and applications 2 (4), 431-438, 1990 | 211 | 1990 |
| On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach JW Licata, JC Mowen, EG Harris, TJ Brown Journal of the Academy of Marketing science 31 (3), 256-271, 2003 | 173 | 2003 |
| Corporate branding, identity, and customer response PA Dacin, TJ Brown Journal of the Academy of Marketing Science 34 (2), 95-98, 2006 | 164 | 2006 |
| Employee customer orientation in context: How the environment moderates the influence of customer orientation on performance outcomes. JW Grizzle, AR Zablah, TJ Brown, JC Mowen, JM Lee Journal of Applied Psychology 94 (5), 1227, 2009 | 158 | 2009 |
| Reassessing the impact of television advertising clutter TJ Brown, ML Rothschild Journal of consumer Research 20 (1), 138-146, 1993 | 134 | 1993 |
| Linking cause-related marketing to sales force responses and performance in a direct selling context BV Larson, KE Flaherty, AR Zablah, TJ Brown, JL Wiener Journal of the Academy of Marketing Science 36 (2), 271-277, 2008 | 113 | 2008 |
| The influence of preencounter affect on satisfaction with an anxiety-provoking service encounter TJ Brown, A Kirmani Journal of Service Research 1 (4), 333-346, 1999 | 61 | 1999 |
