| Continuities and extensions of ethical climate theory: A meta-analytic review KD Martin, JB Cullen Journal of business ethics 69 (2), 175-194, 2006 | 870 | 2006 |
| Deciding to bribe: A cross-level analysis of firm and home country influences on bribery activity KD Martin, JB Cullen, JL Johnson, KP Parboteeah Academy of Management Journal 50 (6), 1401-1422, 2007 | 373 | 2007 |
| Life satisfaction, self-determination, and consumption adequacy at the bottom of the pyramid KD Martin, R Paul Hill Journal of Consumer Research 38 (6), 1155-1168, 2011 | 175 | 2011 |
| Commercializing social interaction: The ethics of stealth marketing KD Martin, NC Smith Journal of Public Policy & Marketing 27 (1), 45-56, 2008 | 175 | 2008 |
| Data privacy: Effects on customer and firm performance KD Martin, A Borah, RW Palmatier Journal of Marketing 81 (1), 36-58, 2017 | 135 | 2017 |
| The role of data privacy in marketing KD Martin, PE Murphy Journal of the Academy of Marketing Science 45 (2), 135-155, 2017 | 120 | 2017 |
| Organizational change, normative control deinstitutionalization, and corruption KD Martin, JL Johnson, JB Cullen Business Ethics Quarterly 19 (1), 105-130, 2009 | 84 | 2009 |
| National culture and firm-level tax evasion CW Bame-Aldred, JB Cullen, KD Martin, KP Parboteeah Journal of Business Research 66 (3), 390-396, 2013 | 82 | 2013 |
| Broadening the paradigm of marketing as exchange: a public policy and marketing perspective RP Hill, KD Martin Journal of Public Policy & Marketing 33 (1), 17-33, 2014 | 64 | 2014 |
| The role of a firm's strategic orientation dimensions in determining market orientation JL Johnson, KD Martin, A Saini Industrial marketing management 41 (4), 715-724, 2012 | 54 | 2012 |
| Institutional pressures and marketing ethics initiatives: the focal role of organizational identity KD Martin, JL Johnson, JJ French Journal of the Academy of Marketing Science 39 (4), 574-591, 2011 | 51 | 2011 |
| Strategic risk-taking propensity: The role of ethical climate and marketing output control A Saini, KD Martin Journal of Business Ethics 90 (4), 593, 2009 | 44 | 2009 |
| Strategic intent and performance: The role of resource allocation decisions BJ Mariadoss, JL Johnson, KD Martin Journal of Business Research 67 (11), 2393-2402, 2014 | 39 | 2014 |
| A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction RP Hill, KD Martin, LN Chaplin Marketing Letters 23 (3), 731-744, 2012 | 39 | 2012 |
| Saving and well-being at the base of the pyramid: Implications for transformative financial services delivery KD Martin, RP Hill Journal of Service Research 18 (3), 405-421, 2015 | 32 | 2015 |
| Ethical beliefs and information asymmetries in supplier relationships KD Martin, JL Johnson Journal of Public Policy & Marketing 29 (1), 38-51, 2010 | 21 | 2010 |
| Strategic culture and environmental dimensions as determinants of anomie in publicly-traded and privately-held firms JL Johnson, KD Martin, A Saini Business Ethics Quarterly 21 (3), 473-502, 2011 | 20 | 2011 |
| A conceptual framework for online business protest tactics and criteria for their effectiveness KD Martin, B Kracher Business & Society 47 (3), 291-311, 2008 | 18 | 2008 |
| Marketing, Ethics of PE Murphy Wiley Encyclopedia of Management, 1-4, 2015 | 16 | 2015 |
| Absolute and relative restriction and consumer behavior: Implications for understanding global consumption RP Hill, KD Martin Journal of Consumer Affairs 46 (1), 37-61, 2012 | 16 | 2012 |
John CullenWashington State UniversityDirección de correo verificada de wsu.edu
