| Value‐based segmentation of luxury consumption behavior KP Wiedmann, N Hennigs, A Siebels Psychology & Marketing 26 (7), 625-651, 2009 | 757 | 2009 |
| Measuring consumers' luxury value perception: a cross-cultural framework KP Wiedmann, N Hennigs, A Siebels Academy of Marketing Science Review 2007, 1, 2007 | 600 | 2007 |
| How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany G Walsh, K Dinnie, KP Wiedmann Journal of Services Marketing 20 (6), 412-420, 2006 | 257 | 2006 |
| Drivers and outcomes of brand heritage: consumers' perception of heritage brands in the automotive industry KP Wiedmann, N Hennigs, S Schmidt, T Wuestefeld Journal of Marketing Theory and Practice 19 (2), 205-220, 2011 | 163 | 2011 |
| What is the value of luxury? A cross‐cultural consumer perspective N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ... Psychology & Marketing 29 (12), 1018-1034, 2012 | 158 | 2012 |
| Consumers' decision-making style as a basis for market segmentation G Walsh, T Hennig-Thurau, V Wayne-Mitchell, KP Wiedmann Journal of Targeting, Measurement and Analysis for Marketing 10 (2), 117-131, 2001 | 157 | 2001 |
| An international perspectiveon luxury brand and country-of-origin effect G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Journal of Brand Management 16 (5-6), 323-337, 2009 | 148 | 2009 |
| The Mannmaven: an agent for diffusing market information KP Wiedmann, G Walsh, VW Mitchell Journal of Marketing Communications 7 (4), 195-212, 2001 | 147 | 2001 |
| A conceptualization of corporate reputation in Germany: An evaluation and extension of the RQ G Walsh, KP Wiedmann Corporate Reputation Review 6 (4), 304-312, 2004 | 144 | 2004 |
| Marketing für öffentliche Betriebe H Raffée, W Fritz, KP Wiedmann Kohlhammer, 1994 | 118 | 1994 |
| Wertewandel und gesellschaftsorientiertes Marketing–die Bewährungsprobe strategischer Unternehmensführung H Raffée, KP Wiedmann Strategisches Marketing, Stuttgart, 552-611, 1985 | 112 | 1985 |
| Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability I Balderjahn, A Buerke, M Kirchgeorg, M Peyer, B Seegebarth, ... AMS review 3 (4), 181-192, 2013 | 100 | 2013 |
| The importance of brand heritage as a key performance driver in marketing management KP Wiedmann, N Hennigs, S Schmidt, T Wuestefeld Journal of Brand Management 19 (3), 182-194, 2011 | 94 | 2011 |
| An examination of consumers' motives to switch energy suppliers G Walsh, M Groth, KP Wiedmann Journal of Marketing Management 21 (3-4), 421-440, 2005 | 93 | 2005 |
| Rekonstruktion des Marketingansatzes und Grundlagen einer erweiterten Marketingkonzeption KP Wiedmann M & P, Verlag für Wiss. u. Forschung, 1993 | 88 | 1993 |
| Internet-induced changes in consumer music procurement behavior: a German perspective G Walsh, VW Mitchell, T Frenzel, KP Wiedmann Marketing Intelligence & Planning 21 (5), 305-317, 2003 | 86 | 2003 |
| Luxury brands in the digital age–exclusivity versus ubiquity N Hennigs, KP Wiedmann, C Klarmann Marketing Review St. Gallen 29 (1), 30-35, 2012 | 82 | 2012 |
| Unternehmensziele und strategische Unternehmensführung W Fritz, F Förster, KP Wiedmann, H Raffée Die Betriebswirtschaft 48 (5), 567-586, 1988 | 82 | 1988 |
| Corporate reputation management in Germany: Results of an empirical study KP Wiedmann, H Buxel Corporate Reputation Review 8 (2), 145-163, 2005 | 80 | 2005 |
| Corporate Identity als Unternehmensstrategie KP Wiedmann Wirtschaftswissenschaftliches Studium 17 (5), 236-242, 1988 | 79 | 1988 |
