Amparo Cervera-Taulet
TítuloCitado porAño
‘Tour me onshore’: understanding cruise tourists’ evaluation of shore excursions through text mining
D Buzova, S Sanz-Blas, A Cervera-Taulet
Journal of Tourism and Cultural Change 17 (3), 356-373, 2019
22019
"Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas”
A Cervera, M Sánchez, I Gil
Revista Española de Investigación en Marketing 3 (2), 55-81, 1999
331999
A bibliometric analysis of models measuring the concept of perceived quality inproviding internet service
EJ Duque Oliva, A Cervera Taulet, C Rodríguez Romero
Innovar 16 (28), 223-243, 2006
172006
A comparative study between ideal and perceived brand personality as applied to airline companies: le cas des compagnies aériennes
MW Schlesinger Díaz, A Cervera Taulet
Innovar 18 (31), 61-76, 2008
52008
A model for valuation of government export promotion policies: an empirical analysis in the Spanish context from a market oriented perspective
H Calderón, T Fayós, A Cervera
International Review on Public and Non Profit Marketing 2 (2), 34-49, 2005
162005
Análisis del entorno del consumidor en la Unión Europea
MS Pérez, AC Taulet, RS Fernández
Distribución y Consumo 11 (57), 5-25, 2001
112001
Analysing graduates’market heterogeneity in higher education: an empirical approach based on a relational model
MA Iniesta-Bonillo, D Jimenez-Castillo, R Sanchez-Fernandez, ...
INTED2014 Proceedings, 3659-3669, 2014
12014
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
C Pérez-Cabañero, A Cervera-Taulet, W Schlesinger
International Review on Public and Nonprofit Marketing 14 (2), 253-268, 2017
42017
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing 35 (11/12), 1259-1288, 2001
2462001
Benchmarking the port services: a customer oriented proposal
M Cuadrado, M Frasquet, A Cervera
Benchmarking: An International Journal 11 (3), 320-330, 2004
662004
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of product & brand management 6 (5), 293-304, 1997
1351997
Caracterización de las organizaciones industriales con presencia en Internet
M FRASQUET, A CERVERA, M CUADRADO
Economía Industrial, 137-144, 2002
32002
Collaborating to innovate: Effects on customer knowledge management and performance
P Fidel, W Schlesinger, A Cervera
Journal of business research 68 (7), 1426-1428, 2015
1072015
Comparative study of perceived brand personality of Spanish airline companies.
W Schlesinger, A Cervera, MJ Yagüe
Estudios Turísticos, 83-105, 2013
2013
Construcción de un modelo de orientación al mercado en las administraciones públicas
AC Taulet
Investigaciones europeas de dirección y economía de la empresa 5 (3), 41-62, 1999
191999
Contrasting quality of service experience for northern and southern Mediterranean tourists
M Sotiriadis, A Apostolakis, W Schlesinger, A Cervera, C Pérez-Cabañero
EuroMed Journal of Business, 2015
2015
Contrasting quality of service experience for northern and southern Mediterranean tourists
W Schlesinger, A Cervera, C Pérez-Cabañero
EuroMed Journal of Business 10 (3), 327-337, 2015
52015
Cross‐cultural perceptions of onshore guided tours: A qualitative approach based on eWOM
D Buzova, S Sanz‐Blas, A Cervera‐Taulet
Psychology & Marketing 33 (12), 1054-1061, 2016
62016
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
P Fidel, A Cervera, W Schlesinger
Knowledge Management Research & Practice 14 (2), 195-203, 2016
182016
Does culture affect sentiments expressed in cruise tours’ eWOM?
D Buzova, S Sanz-Blas, A Cervera-Taulet
The Service Industries Journal 39 (2), 154-173, 2019
62019
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