| Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016 | 302 | 2016 |
| Brand and country-of-origin effect on consumers' decision to purchase luxury products B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ... Journal of Business research 65 (10), 1461-1470, 2012 | 265 | 2012 |
| What is the value of luxury? A cross‐cultural consumer perspective N Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ... Psychology & Marketing 29 (12), 1018-1034, 2012 | 158 | 2012 |
| An international perspectiveon luxury brand and country-of-origin effect G Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ... Journal of Brand Management 16 (5-6), 323-337, 2009 | 148 | 2009 |
| A cross‐cultural exploratory content analysis of the perception of luxury from six countries B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Journal of Product & Brand Management, 2013 | 77 | 2013 |
| A measurement scale of “aesthetic style” applied to luxury goods stores B Godey, J Lagier, D Pederzoli International journal of retail & distribution management 37 (6), 527-537, 2009 | 72 | 2009 |
| Luxury brand and country of origin effect: results of an international empirical study B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann HAL Post-Print, 2010 | 44 | 2010 |
| International retailers' strategic responses to institutional environment of emerging market: Multiple case studies in China L Cao, D Pederzoli International Journal of Retail & Distribution Management 41 (4), 289-310, 2013 | 35 | 2013 |
| Conception and test of a comprehensive model of international strategy for retail companies D Pederzoli Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 415-431, 2006 | 34 | 2006 |
| An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ... Journal of Global Fashion Marketing 6 (2), 136-149, 2015 | 18 | 2015 |
| Retail companies’ internationalization behavior and the 2008 crisis D Pederzoli, VG Kuppelwieser International Journal of Retail & Distribution Management 43 (9), 870-894, 2015 | 17 | 2015 |
| The internationalisation of voluntary groups: an exploratory analysis of selected value chain aspects D Pederzoli Journal of Retailing and Consumer Services 15 (2), 118-126, 2008 | 17 | 2008 |
| Modeling links between the decision-making process and luxury brand attachment: An international comparison B Godey, D Pederzoli, G Aiello, R Donvito, P Chan, J Tsuchiya, ... Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013 | 14 | 2013 |
| Le percezioni del concetto di lusso nei giovani. Un’analisi comparata a livello internazionale G Aiello, R Donvito, D Pederzoli, B Godey, KP Wiedmann, N Hennigs, ... Congresso Internazionale Italia-Francia Marketing Trends, Parigi, 26-27, 2007 | 13 | 2007 |
| Corporate social and environmental reporting in the large retail distribution sector CR Baker, B Cohanier, D Pederzoli Procedia Economics and Finance 2, 209-218, 2012 | 10 | 2012 |
| Corporate social and environmental reporting in the large retail distribution sector CR Baker, B Cohanier, D Pederzoli Procedia Economics and Finance 2, 209-218, 2012 | 10 | 2012 |
| An intercultural comparison of the perception of luxury by young consumers B Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N Hennigs Luxury Marketing, 57-76, 2013 | 9 | 2013 |
| Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook A Mazzucchelli, R Chierici, F Ceruti, C Chiacchierini, B Godey, ... Journal of Global Fashion Marketing 9 (3), 270-286, 2018 | 5 | 2018 |
| ICT and Retail: State of the Art and Prospects D Pederzoli Information and Communication Technologies in Organizations and Society, 329-336, 2016 | 5 | 2016 |
| Elaboration et test d'un modèle d'interprétation des stratégies d'internationalisation des grandes entreprises de distribution des pays occidentaux D Pederzoli HAL Post-Print, 2002 | 5 | 2002 |
