| Design of Robust New Products under Variability: Marketing Meets Design* L Luo, PK Kannan, B Besharati, S Azarm Journal of Product Innovation Management 22 (2), 177-192, 2005 | 107 | 2005 |
| New product development under channel acceptance L Luo, PK Kannan, BT Ratchford Marketing Science 26 (2), 149-163, 2007 | 105 | 2007 |
| Multi-objective single product robust optimization: An integrated design and marketing approach B Besharati, L Luo, S Azarm, PK Kannan | 94 | 2005 |
| Product line design for consumer durables: an integrated marketing and engineering approach L Luo Journal of Marketing Research 48 (1), 128-139, 2011 | 89 | 2011 |
| Incorporating subjective characteristics in product design and evaluations L Luo, PK Kannan, BT Ratchford Journal of Marketing Research 45 (2), 182-194, 2008 | 89 | 2008 |
| Dilution and enhancement of celebrity brands through sequential movie releases L Luo, X Chen, J Han, CW Park Journal of Marketing Research 47 (6), 1114-1128, 2010 | 69 | 2010 |
| Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge L Luo, O Toubia Journal of Marketing 79 (5), 100-114, 2015 | 54 | 2015 |
| Why we do what we do: A model of activity consumption L Luo, BT Ratchford, B Yang Journal of Marketing Research 50 (1), 24-43, 2013 | 34 | 2013 |
| Consumer preference elicitation of complex products using fuzzy support vector machine active learning D Huang, L Luo Marketing Science 35 (3), 445-464, 2016 | 28 | 2016 |
| New Product Design under Channel Acceptance: Brick‐and‐Mortar, Online‐Exclusive, or Brick‐and‐Click L Luo, J Sun Production and Operations Management 25 (12), 2014-2034, 2016 | 18 | 2016 |
| Efficient large-scale internet media selection optimization for online display advertising C Paulson, L Luo, GM James Journal of Marketing Research 55 (4), 489-506, 2018 | 8 | 2018 |
| An integrated robust design and marketing approach for product design selection process B Besharati, L Luo, S Azarm, PK Kannan ASME 2004 International Design Engineering Technical Conferences and …, 2004 | 8 | 2004 |
| Essays on New Product Development L Luo | 7 | 2005 |
| Can user generated content predict restaurant survival: deep learning of yelp photos and reviews M Zhang, L Luo Available at SSRN 3108288, 2018 | 5 | 2018 |
P.K. KannanProfessor of Marketing, University of MarylandDirección de correo verificada de rhsmith.umd.edu
