| Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products N Rubio, J Oubina, N Villasenor Food quality and preference 32, 289-298, 2014 | 119 | 2014 |
| Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market JL Méndez, J Oubiña, N Rubio Journal of Retailing and Consumer Services 15 (3), 144-155, 2008 | 81 | 2008 |
| Manufacturer's characteristics that determine the choice of producing store brands M Gómez, N Rubio Benito European Journal of Marketing 42 (1/2), 154-177, 2008 | 73 | 2008 |
| The relative importance of brand-packaging, price and taste in affecting brand preferences J Luis Méndez, J Oubina, N Rubio British Food Journal 113 (10), 1229-1251, 2011 | 65 | 2011 |
| Strategic management of store brands: an analysis from the manufacturer's perspective J Oubina, N Rubio, M Jesús Yagüe International Journal of Retail & Distribution Management 34 (10), 742-760, 2006 | 56 | 2006 |
| Alternative panel models to evaluate the store brand market share: evidence from the Spanish market N Rubio, M Jesús Yagüe European Journal of Marketing 43 (1/2), 110-138, 2009 | 44 | 2009 |
| Shelf management of store brands: analysis of manufacturers' perceptions M Gómez, N Rubio International Journal of Retail & Distribution Management 36 (1), 50-70, 2008 | 41 | 2008 |
| Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name N Rubio, N Villaseñor, MJ Yagüe Journal of Retailing and Consumer Services 34, 358-368, 2017 | 40 | 2017 |
| Measuring customer experience in physical retail environments JC Bustamante, N Rubio Journal of Service Management 28 (5), 884-913, 2017 | 38 | 2017 |
| Price–Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands O Medina, JL Mendez, N Rubio The International Review of Retail, Distribution and Consumer Research 14 (2 …, 2004 | 37 | 2004 |
| Information technology use and firm's perceived performance in supply chain management S Campo, N Rubio, MJ Yagüe Journal of Business-to-Business Marketing 17 (4), 336-364, 2010 | 35 | 2010 |
| Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach M Gomez, N Rubio The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010 | 32 | 2010 |
| Relationships of retail brand manufacturers with retailers J Oubiña, N Rubio, M Jesús Yagüe International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006 | 31 | 2006 |
| Consumer identification with store brands: Differences between consumers according to their brand loyalty N Rubio, N Villaseñor, J Oubiña BRQ Business Research Quarterly 18 (2), 111-126, 2015 | 26 | 2015 |
| Antecedentes de las redes sociales como canales de comunicación promocional para los jóvenes S Okazaki, N Rubio, S Campo Revista Española de Investigación de Marketing 16 (2), 31-48, 2012 | 25 | 2012 |
| La relación precio-calidad en los mercados de gran consumo. Análisis comparativo entre marcas de distribuidor y marcas de fabricante JLMG de Paredes, OM Orta, NR Benito ICE, Revista de Economía, 2002 | 25 | 2002 |
| The determinants of store brand market share N Rubio, MJ Yagüe International Journal of Market Research 51 (4), 501-519, 2009 | 24* | 2009 |
| Effect of strategy, structure and performance variables on store brand market share J Oubiña, N Rubio, MJ Yagüe Journal of Marketing Management 23 (9-10), 1013-1035, 2007 | 23 | 2007 |
| Gestión minorista de las marcas de distribuidor: producto y merchandising MG Suárez, NR Benito ICE, Revista de Economía, 2006 | 23 | 2006 |
| Understanding brand loyalty of the store brand’s customer base N Rubio, J Oubina, M Gomez-Suarez Journal of Product & Brand Management 24 (7), 679-692, 2015 | 21 | 2015 |
Maria Jesus YagüeCatedrática marketing UAMDirección de correo verificada de uam.es
