Johan Gromark
Johan Gromark
Lund university
Dirección de correo verificada de label.se
TítuloCitado porAño
The underlying dimensions of brand orientation and its impact on financial performance
J Gromark, F Melin
Journal of Brand Management 18 (6), 394-410, 2011
1942011
From market orientation to brand orientation in the public sector
J Gromark, F Melin
Journal of marketing management 29 (9-10), 1099-1123, 2013
692013
Brand orientation index–A research project on brand orientation and profitability in Sweden’s 500 largest companies
J Gromark, F Melin
Publication of Label and Frans Melin, Stockholm, Sweden, 2005
13*2005
Stockholm: The narcissistic capital of Sweden
J Gromark
Inclusive Place Branding, 148-162, 2017
32017
Brand orientation in action–A transformational learning intervention
J Gromark
Journal of Business Research, 2019
2019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–5