| Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image S Jumiati, NM Suki International Journal of Retail & Distribution Management 43 (3), 276-292, 2015 | 200 | 2015 |
| User acceptance of the e-government services in Malaysia: structural equation modelling approach NM Suki, T Ramayah Interdisciplinary Journal of Information, Knowledge, and Management 5 (1 …, 2010 | 161 | 2010 |
| Exploring the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services NM Suki, NM Suki Journal of Information Technology Management 22 (1), 1-7, 2011 | 143 | 2011 |
| Internet shopping acceptance: Examining the influence of intrinsic versus extrinsic motivations N Mohd Suki, T Ramayah, N Mohd Suki Direct Marketing: An International Journal 2 (2), 97-110, 2008 | 132 | 2008 |
| GREEN AWARENESS EFFECTS ON CONSUMERS'PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA. NM Suki International Journal of Asia-Pacific Studies 9 (2), 2013 | 121 | 2013 |
| Mobile phone usage for m‐learning: comparing heavy and light mobile phone users NM Suki, NM Suki Campus-Wide Information Systems, 2007 | 118 | 2007 |
| Intention to use mobile PC among MBA students: implications for technology integration in the learning curriculum T Ramayah, NM Suki UNITAR e-Journal 2 (2), 30-39, 2006 | 114 | 2006 |
| Passenger satisfaction with airline service quality in Malaysia: A structural equation modeling approach NM Suki Research in transportation business & management 10, 26-32, 2014 | 109 | 2014 |
| An empirical study of factors affecting the internet banking adoption among Malaysian consumers? NM Suki The Journal of Internet Banking and Commerce 15 (2), 1-11, 2010 | 105* | 2010 |
| Do patients' perceptions exceed their expectations in private healthcare settings? N Mohd Suki, J Chiam Chwee Lian, N Mohd Suki International journal of health care quality assurance 24 (1), 42-56, 2011 | 96 | 2011 |
| Green product purchase intention: impact of green brands, attitude, and knowledge NM Suki British Food Journal 118 (12), 2893-2910, 2016 | 83 | 2016 |
| Young consumer ecological behaviour: The effects of environmental knowledge, healthy food, and healthy way of life with the moderation of gender and age NM Suki Management of Environmental Quality: An International Journal 24 (6), 726-737, 2013 | 82 | 2013 |
| Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values NM Suki Journal of Cleaner Production 132, 204-214, 2016 | 79 | 2016 |
| Determinants of intention to use an online bill payment system among MBA students T Ramayah, CY Ling, NM Suki, A Ibrahim E-business, 80-91, 2005 | 78 | 2005 |
| Students’ dependence on smart phones: The influence of social needs, social influences and convenience N Mohd Suki Campus-Wide Information Systems 30 (2), 124-134, 2013 | 73 | 2013 |
| Students’ demand for smartphones NM Suki Campus-Wide Information Systems 30 (4), 236-248, 2013 | 69 | 2013 |
| Students' demand for smartphones: Structural relationships of product features, brand name, product price and social influence NM Suki Campus-Wide Information Systems 30 (4), 236-248, 2013 | 69 | 2013 |
| Online buying innovativeness: effects of perceived value, perceived risk and perceived enjoyment NM Suki, NM Suki International journal of Business and Society 8 (2), 81-93, 2007 | 69 | 2007 |
| A structural model of customer satisfaction and trust in vendors involved in mobile commerce NM Suki International Journal of Business Science & Applied Management (IJBSAM) 6 (2 …, 2011 | 66 | 2011 |
| Job satisfaction and organizational commitment: The effect of gender NM Suki, NM Suki International journal of psychology research 6 (5), 1-15, 2011 | 60 | 2011 |