| Cognitive, affective attributes and conative, behavioural responses in retail corporate branding R Vinhas Da Silva, S Faridah Syed Alwi Journal of Product & Brand Management 15 (5), 293-305, 2006 | 205 | 2006 |
| Online corporate brand image, satisfaction and loyalty RV Da Silva, SFS Alwi Journal of Brand Management 16 (3), 119-144, 2008 | 131 | 2008 |
| Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business Research 67 (11), 2324-2336, 2014 | 112 | 2014 |
| Online brand attributes and online corporate brand images R Vinhas Da Silva, S Faridah Syed Alwi European Journal of Marketing 42 (9/10), 1039-1058, 2008 | 104 | 2008 |
| Online and offline corporate brand images: do they differ? SFS Alwi, RV Da Silva Corporate Reputation Review 10 (4), 217-244, 2007 | 82 | 2007 |
| Modelling the SCM enablers: an integrated ISM-fuzzy MICMAC approach SJ Gorane, R Kant Asia Pacific Journal of Marketing and Logistics 25 (2), 263-286, 2013 | 74 | 2013 |
| Designing corporate brand experience in an online context: A qualitative insight ZL Hamzah, SFS Alwi, MN Othman Journal of Business Research 67 (11), 2299-2310, 2014 | 70 | 2014 |
| Segmentation and brand positioning for Islamic financial services R Muhamad, TC Melewar, S Faridah Syed Alwi European Journal of Marketing 46 (7/8), 900-921, 2012 | 49 | 2012 |
| Online corporate brand images and consumer loyalty SFS Alwi International Journal of Business and Society 10 (2), 1, 2009 | 40 | 2009 |
| Brand-extension feedback effects: An Asian branding perspective A Dwivedi, B Merrilees Asia Pacific Journal of Marketing and Logistics 25 (2), 321-340, 2013 | 29 | 2013 |
| The link between offline brand attributes and corporate brand image in bookstores R Vinhas Da Silva, S Faridah Syed Alwi Journal of Product & Brand Management 17 (3), 175-187, 2008 | 26 | 2008 |
| A framework to attain brand promise in an online setting S Alwi, S Azwan Ismail Marketing Intelligence & Planning 31 (5), 557-578, 2013 | 22 | 2013 |
| The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty SFS Alwi, SM Ali, B Nguyen Business Ethics Quarterly 27 (3), 393-422, 2017 | 21 | 2017 |
| Prospective and challenges of internet banking in Yemen: an analysis of bank websites AHS Zolait, A Sulaiman, SFS Alwi International Journal of Business Excellence 1 (3), 353-374, 2008 | 20 | 2008 |
| Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry KS Ong, B Nguyen, SF Syed Alwi International journal of bank marketing 35 (3), 370-390, 2017 | 19 | 2017 |
| Explicating industrial brand equity SFS Alwi, B Nguyen, TC Melewar, YH Loh, M Liu Industrial Management & Data Systems 116 (5), 858-882, 2016 | 17 | 2016 |
| Corporate branding: Areas, arenas and approaches TC Melewar, SFS Alwi Routledge, 2015 | 14 | 2015 |
| Branding in the Asian context: a Malaysian perspective S Faridah Syed Alwi, TC Melewar Asia Pacific Journal of Marketing and Logistics 25 (2), 287-297, 2013 | 13 | 2013 |
| Coupon redemption behaviour: a Malaysian cross-segment investigation P J. Kitchen, S Faridah Syed Alwi, N Che-Ha, P Yee Lim Marketing Intelligence & Planning 32 (1), 66-88, 2014 | 11 | 2014 |
| Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal S Bose, SK Roy, SFS Alwi, B Nguyen Journal of Business Research, 2018 | 10 | 2018 |
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