| Word of mouth communication within online communities: Conceptualizing the online social network J Brown, AJ Broderick, N Lee Journal of interactive marketing 21 (3), 2-20, 2007 | 2034 | 2007 |
| Word of mouth communication within online communities: Conceptualizing the online social network J Brown, AJ Broderick, N Lee Journal of interactive marketing 21 (3), 2-20, 2007 | 2034 | 2007 |
| Integrated marketing communications A Broderick, D Pickton Pearson Education UK, 2005 | 1110 | 2005 |
| What is ‘neuromarketing’? A discussion and agenda for future research N Lee, AJ Broderick, L Chamberlain International journal of psychophysiology 63 (2), 199-204, 2007 | 821 | 2007 |
| Competitive positioning and the resource-based view of the firm G Hooley, A Broderick, K Möller Journal of strategic marketing 6 (2), 97-116, 1998 | 397 | 1998 |
| Conceptualising consumer behaviour in online shopping environments C Demangeot, AJ Broderick International journal of retail & distribution management 35 (11), 878-894, 2007 | 160 | 2007 |
| A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper AJ Broderick, RD Mueller Journal of Marketing Theory and Practice 7 (4), 97-108, 1999 | 152 | 1999 |
| Consumer perceptions of online shopping environments: A gestalt approach C Demangeot, AJ Broderick Psychology & Marketing 27 (2), 117-140, 2010 | 126 | 2010 |
| Perceptions, corrections and defections: implications for service recovery in the restaurant industry R Mack, R Mueller, J Crotts, A Broderick Managing Service Quality: An International Journal 10 (6), 339-346, 2000 | 118 | 2000 |
| Strategic planning differences among different multiple stakeholder orientation profiles GE Greenley, GJ Hooley, AJ Broderick, JM Rudd Journal of Strategic Marketing 12 (3), 163-182, 2004 | 116 | 2004 |
| The application of physiological observation methods to emotion research L Chamberlain, AJ Broderick Qualitative Market Research: An International Journal 10 (2), 199-216, 2007 | 93 | 2007 |
| Analogies and mental simulations in learning for really new products: The role of visual attention S Feiereisen, V Wong, AJ Broderick Journal of Product Innovation Management 25 (6), 593-607, 2008 | 90 | 2008 |
| Exploring the experiential intensity of online shopping environments C Demangeot, AJ Broderick Qualitative Market Research: An International Journal 9 (4), 325-351, 2006 | 83 | 2006 |
| The past, present and future of observational research in marketing N Lee, AJ Broderick Qualitative Market Research: An International Journal 10 (2), 121-129, 2007 | 76 | 2007 |
| Mapping the mind for the modern market researcher C Senior, H Smyth, R Cooke, RL Shaw, E Peel Qualitative Market Research: An International Journal 10 (2), 153-167, 2007 | 67 | 2007 |
| Access to reality: observations on observational methods E Gummesson Qualitative Market Research: An International Journal 10 (2), 130-134, 2007 | 67 | 2007 |
| The effect and moderation of gender identity congruity: Utilizing “real women” advertising images S Feiereisen, AJ Broderick, SP Douglas Psychology & Marketing 26 (9), 813-843, 2009 | 62 | 2009 |
| Multicultural marketplaces: New territory for international marketing and consumer research C Demangeot, AJ Broderick, CS Craig International Marketing Review 32 (2), 118-140, 2015 | 56 | 2015 |
| Consumer multiculturation: consequences of multi-cultural identification for brand knowledge E Kipnis, AJ Broderick, C Demangeot Consumption Markets & Culture 17 (3), 231-253, 2014 | 54 | 2014 |
| Multilevel analysis in marketing research: Differentiating analytical outcomes J Wieseke, N Lee, AJ Broderick, JF Dawson, R Van Dick Journal of Marketing Theory and Practice 16 (4), 321-340, 2008 | 53 | 2008 |
