Giana M. Eckhardt
Giana M. Eckhardt
Professor of Marketing, Royal Holloway University of London
Dirección de correo verificada de rhul.ac.uk - Página principal
TítuloCitado porAño
‘Alternative Hedonism’: Exploring the Role of Pleasure in Moral Markets
R Caruana, S Glozer, GM Eckhardt
Journal of Business Ethics, 1-16, 2019
2019
A brief history of branding in China
GM Eckhardt, A Bengtsson
Journal of Macromarketing 30 (3), 210-221, 2010
782010
Access-based consumption: The case of car sharing
F Bardhi, GM Eckhardt
Journal of consumer research 39 (4), 881-898, 2012
15322012
Ad agencies
G Eckhardt, A Arvidsson
Consumption Markets & Culture 19 (2), 167-171, 2016
32016
Addressing the mega imbalance: interpretive exploration of Asia
GM Eckhardt, N Dholakia
Qualitative Market Research: An International Journal 16 (1), 4-11, 2013
222013
Asian brands and the shaping of a transnational imagined community
J Cayla, GM Eckhardt
Journal of Consumer Research 35 (2), 216-230, 2008
3202008
Asian brands without borders: regional opportunities and challenges
J Cayla, GM Eckhardt
International Marketing Review 24 (4), 444-456, 2007
1012007
Black Panther: Thrills, Postcolonial Discourse, and Blacktopia
GM Eckhardt
Markets, Globalization & Development Review 3 (2), 2018
32018
Brand meaning rigidity in China
GM Eckhardt, A Bengtsson
Journal of Macromarketing 35 (2), 218-228, 2015
72015
Brand strategies in emerging markets
G Eckhardt, J Cayla
AGSM Magazine-Brand strategies, 2003
32003
Buddhism and Consumption
G Eckhardt
ACR Asia-Pacific Advances, 2011
12011
Buddhism and Consumption in China
G Eckhardt, X Zhao
ACR Asia-Pacific Advances, 2012
12012
Building a Local Brand in a Foreign Product Category in India: the Role of Cultural Interpretations
GM Eckhardt
ACR European Advances, 2003
12003
Can the socially responsible consumer be mainstream?
TM Devinney, P Auger, G Eckhardt
Available at SSRN 2153784, 2012
292012
Can the socially responsible consumer be mainstream?.| NOVA. The University of Newcastle's Digital Repository
TM Devinney, P Auger, G Eckhardt
SSRN, 2012
2012
Commentary: The cultural approach to branding
GM Eckhardt
Brands, 121-130, 2014
32014
CONCEPTUAL FOUNDATIONS
GM Eckhardt, F Bardhi
Consumer Culture Theory Conference 2008
A Bengtsson, GM Eckhardt
Consumption, Markets and Culture 13 (4), 347-349, 2010
12010
Consumer deceleration
KC Husemann, GM Eckhardt
Journal of Consumer Research 45 (6), 1142-1163, 2018
232018
Consumer ethics across cultures
R Belk, T Devinney, G Eckhardt
Consumption Markets & Culture 8 (3), 275-289, 2005
3932005
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Artículos 1–20