Giana M. Eckhardt
Giana M. Eckhardt
Professor of Marketing, Royal Holloway University of London
Dirección de correo verificada de rhul.ac.uk - Página principal
TítuloCitado porAño
The consumer experience of responsibilization: the case of Panera Cares
GM Eckhardt, S Dobscha
Journal of Business Ethics 159 (3), 651-663, 2019
32019
Introduction to the Handbook of the Sharing Economy: the paradox of the sharing economy
RW Belk, GM Eckhardt, F Bardhi
Handbook of the Sharing Economy, 2019
12019
Marketing in the sharing economy
GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas
Journal of Marketing 83 (5), 5-27, 2019
82019
New dynamics of social status and distinction
GM Eckhardt, F Bardhi
Marketing Theory, 1470593119856650, 2019
2019
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
S Fournier, GM Eckhardt
Journal of Marketing Research, 0022243719830654, 2019
12019
Consumer spirituality
KC Husemann, GM Eckhardt
Journal of Marketing Management 35 (5-6), 391-406, 2019
2019
‘Alternative Hedonism’: Exploring the Role of Pleasure in Moral Markets
R Caruana, S Glozer, GM Eckhardt
Journal of Business Ethics, 1-16, 2019
2019
Consumer deceleration
KC Husemann, GM Eckhardt
Journal of Consumer Research 45 (6), 1142-1163, 2018
232018
Ideology and critical marketing studies
G Eckhardt, R Varman, N Dholakia
Routledge companion to critical marketing studies, 306-318, 2018
42018
Managing the human in human brands
S Fournier, G Eckhardt
GfK Marketing Intelligence Review 10 (1), 30-33, 2018
2018
Envisioning consumers: how videography can contribute to marketing knowledge
RW Belk, M Caldwell, TM Devinney, GM Eckhardt, P Henry, R Kozinets, ...
Journal of Marketing Management 34 (5-6), 432-458, 2018
112018
Black Panther: Thrills, Postcolonial Discourse, and Blacktopia
GM Eckhardt
Markets, Globalization & Development Review 3 (2), 2018
32018
On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and Its Signifi cance for Consumer Psychology
MJ Houston, GM Eckhardt
Review of Marketing Research, 99-126, 2017
2017
Liquid consumption
F Bardhi, GM Eckhardt
Journal of Consumer Research 44 (3), 582-597, 2017
1052017
The dynamic interplay between structure, anastructure and antistructure in extraordinary experiences
KC Husemann, GM Eckhardt, R Grohs, RE Saceanu
Journal of Business Research 69 (9), 3361-3370, 2016
172016
Consumption in China: how China's new consumer ideology is shaping the nation
GM Eckhardt
Consumption Markets & Culture 19 (4), 387-389, 2016
12016
The relationship between access practices and economic systems
GM Eckhardt, F Bardhi
Journal of the Association for Consumer Research 1 (2), 210-225, 2016
772016
Ad agencies
G Eckhardt, A Arvidsson
Consumption Markets & Culture 19 (2), 167-171, 2016
32016
Liquid Consumption: How Can We Use It in Consumer Research?
F Bardhi, G Eckhardt
ACR North American Advances, 2016
2016
The Multidimensional Nature of Product Perceptions within Asia
GM Eckhardt, L Wang
Customer Needs and Solutions 2 (4), 290-301, 2015
2015
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20