Saila Saraniemi
Saila Saraniemi
Dirección de correo verificada de oulu.fi
TítuloCitado porAño
Problematizing the concept of tourism destination: An analysis of different theoretical approaches
S Saraniemi, M Kylänen
Journal of travel research 50 (2), 133-143, 2011
2632011
Network actors' participation in B2B SME branding
M Mäläskä, S Saraniemi, J Tähtinen
Industrial Marketing Management 40 (7), 1144-1152, 2011
1042011
Analysis of content creation in social media by B2B companies
L Huotari, P Ulkuniemi, S Saraniemi, M Mäläskä
Journal of Business & Industrial Marketing, 2015
972015
Corporate brand building in different stages of small business growth
M Juntunen, S Saraniemi, M Halttu, J Tähtinen
Journal of brand Management 18 (2), 115-133, 2010
822010
From destination image building to identity-based branding
S Saraniemi
International Journal of Culture, Tourism and Hospitality Research 5 (3 …, 2011
582011
Destination branding from corporate branding perspective
S Saraniemi, M Ahonen
Proceedings of the conference on corporate communication, 435-448, 2008
472008
Destination branding in a country context a case study of Finland in British market
S Saraniemi
University of Joensuu, 2009
442009
Corporate rebranding as a process
M Juntunen, S Saraniemi, R Jussila
Proceedings of the 5th Thought Leaders International Conference on Brand …, 2009
362009
Destination brand identity development and value system
S Saraniemi
Tourism Review 65 (2), 52-60, 2010
322010
Antecedents and consequences of destination brand love—A case study from Finnish Lapland
K Aro, K Suomi, S Saraniemi
Tourism Management 67, 71-81, 2018
312018
Lapin joulumatkailutuotteen elinkaari. Concorde-lennoista laajamittaiseen joulumatkailuun
S Hakulinen, R Komppula, S Saraniemi
Matkailun edistämiskeskus. Pramedia., 2007
25*2007
Barriers to the use of mobile sales force automation systems: a salesperson’s perspective
J Sinisalo, H Karjaluoto, S Saraniemi
Journal of Systems and Information Technology 17 (2), 121-140, 2015
232015
How perceived value drives the use of mobile financial services apps
H Karjaluoto, AA Shaikh, H Saarijärvi, S Saraniemi
International Journal of Information Management 47, 252-261, 2019
212019
Lapin joulumatkailutuotteen elinkaari: Concorde-lennoista laajamittaiseen joulumatkailuun Sanna Hakulinen, Raija Komppula, Saila Saraniemi
S Hakulinen, R Komppula, S Saraniemi
Matkailun edistämiskeskus, 2007
192007
Crisis communication in key account relationships
S Nätti, S Rahkolin, S Saraniemi
Corporate Communications: An International Journal 19 (3), 234-246, 2014
162014
Spontaanit mielikuvat Suomesta seitsemällä päämarkkina-alueella Euroopassa
S Saraniemi, R Komppula
Matkailun edistämiskeskus, 2003
162003
The strategic hybrid orientation and brand performance of B2B SMEs
M Anees-ur-Rehman, S Saraniemi, P Ulkuniemi, ...
Journal of Small Business and Enterprise Development 24 (3), 585-606, 2017
122017
The roles of business partners in corporate brand image co-creation
M Törmälä, S Saraniemi
Journal of Product & Brand Management 27 (1), 29-40, 2018
112018
Feasibility of digital footprint data for health analytics and services: an explorative pilot study
M Harjumaa, S Saraniemi, S Pekkarinen, M Lappi, H Similä, M Isomursu
BMC medical informatics and decision making 16 (1), 139, 2016
92016
Intradepartmental faculty mentoring in teaching marketing
J Tähtinen, T Mainela, S Nätti, S Saraniemi
Journal of Marketing Education 34 (1), 5-18, 2012
82012
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Artículos 1–20