| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26 (2), 157-171, 2016 | 47 | 2016 |
| Demographics and personal characteristics of urban Malaysian entrepreneurs: An ethnic comparison MN Othman, E Ghazali, OC Cheng International Journal of Entrepreneurship and Innovation Management 5 (5-6 …, 2005 | 41 | 2005 |
| Graduate versus non-graduate entrepreneurs in urban Malaysia: some insights into entrepreneurial personality, company and family background differences MN Othman, E Ghazali, YS Sung Journal for international business and entrepreneurship development 3 (1-2 …, 2006 | 33 | 2006 |
| Health and cosmetics: Investigating consumers’ values for buying organic personal care products E Ghazali, PC Soon, DS Mutum, B Nguyen Journal of Retailing and Consumer Services 39, 154-163, 2017 | 25 | 2017 |
| Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping? E Ghazali, D Mutum, NA Mahbob International Journal of Electronic Marketing and Retailing 1 (1), 67-82, 2006 | 21 | 2006 |
| Online loyalty and its interaction with switching barriers D Mutum, EM Ghazali, B Nguyen, D Arnott Journal of Retailing and Consumer Services 21 (6), 942-949, 2014 | 18 | 2014 |
| Online shoppers vs non-shoppers: a lifestyle study of Malaysian Internet users D Mutum, E Ghazali Proceedings of Advances in Global Business Research, 166-176, 2006 | 13 | 2006 |
| Exploring player behavior and motivations to continue playing Pokémon GO E Ghazali, DS Mutum, MY Woon Information Technology & People 32 (3), 646-667, 2019 | 10 | 2019 |
| Conceptualising and measuring online switching costs E Ghazali, D Arnott, D Mutum ACR European Advances, 2011 | 7 | 2011 |
| Customer perceived switching barriers and their impact on loyalty and habitual repurchase: a study of pure-play online retailers in the UK E Ghazali University of Warwick, 2011 | 7 | 2011 |
| Dietary supplement users vs nonusers In Malaysia: profile comparisons for marketing purposes E Ghazali, D Mutum, LL Lee AGBA 3rd World Congress, Advances in Global Business Research: 2006; Kula …, 2006 | 7 | 2006 |
| Demographic and psychographic profile of active and passive investors of klse: A discriminant analysis E Ghazali, MN Othman Asia Pacific Management Review 9 (3), 2004 | 7 | 2004 |
| Attitude Towards Online Purchase of Fish in Urban Malaysia: An Ethnic Comparison E Ghazali, AD Mutum, NA Mahbob Journal of Food Products Marketing 12 (4), 109-128, 2006 | 6 | 2006 |
| Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go EM Ghazali, DS Mutum, MY Woon Internet Research, 2019 | 5 | 2019 |
| Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia EM Ghazali, DS Mutum, JH Chong, B Nguyen Asia Pacific Journal of Marketing and Logistics 30 (4), 1064-1086, 2018 | 5 | 2018 |
| Avoidance of sponsored posts on consumer-generated content: a study of personal blogs DS Mutum, EM Ghazali, AA Mohd-Any, B Nguyen The Bottom Line 31 (1), 76-94, 2018 | 4 | 2018 |
| Islamic marketing: Compatibility with contemporary themes in marketing E Ghazali, DS Mutum Advances in Islamic finance, marketing, and management: An Asian perspective …, 2016 | 4 | 2016 |
| Perceived online Interactivity of Blogs D Mutum, E Ghazali European Advances in Consumer Research 9, 151-157, 2011 | 4 | 2011 |
| Demographics and personal characteristics of urban Malaysian entrepreneurs: An ethnic comparison Md. Nor Othman, E Mohd, CC Ong | 4 | 2004 |
| Personal blog marketing DS Mutum, EM Ghazali Marketing in the Cyber Era: Strategies and Emerging Trends, 9-15, 2014 | 3 | 2014 |
Dilip S. MutumAssociate Professor of Marketing, Nottingham University Business School, University of NottinghamDirección de correo verificada de nottingham.edu.my
