| Review of trends in fast food consumption AK Baig, M Saeed European Journal of Economics, Finance and Administrative Sciences 48, 77-85, 2012 | 17 | 2012 |
| The effects of religiosity on new product adoption AK Baig, UK Baig International Journal of Research in Business and Social Science (2147-4478 …, 2013 | 12 | 2013 |
| Islamic Shari’ah-compliant marketing M Saeed, AK Baig International Journal of Social Entrepreneurship and Innovation 2 2 (2), 166-178, 2013 | 11 | 2013 |
| Halal cosmetics: Pakistani consumer perspective AK Baig, UK Baig Globalization and Governance in the International Political Economy, 286-297, 2014 | 8 | 2014 |
| Fashion effects on customer satisfaction: an analysis of the Pakistani shoe industry M Saeed, AK Baig International Journal of Social Entrepreneurship and Innovation 2 (1), 52-66, 2013 | 2 | 2013 |
