| Repeat buying ASC Ehrenberg Journal of Empirical Generalisations in Marketing Science 5 (2), 2000 | 1600 | 2000 |
| Double jeopardy revisited ASC Ehrenberg, GJ Goodhardt, TP Barwise Journal of marketing 54 (3), 82-91, 1990 | 829 | 1990 |
| Television and its Audience P Barwise, A Ehrenberg Sage, 1988 | 586 | 1988 |
| The design of replicated studies RM Lindsay, ASC Ehrenberg The American Statistician 47 (3), 217-228, 1993 | 535 | 1993 |
| The Dirichlet: a comprehensive model of buying behaviour GJ Goodhardt, ASC Ehrenberg, C Chatfield Journal of the Royal Statistical Society. Series A (General), 621-655, 1984 | 522 | 1984 |
| Understanding brand performance measures: using Dirichlet benchmarks ASC Ehrenberg, MD Uncles, GJ Goodhardt Journal of Business Research 57 (12), 1307-1325, 2004 | 520 | 2004 |
| The pattern of consumer purchases ASC Ehrenberg Journal of the Royal Statistical Society: Series C (Applied Statistics) 8 (1 …, 1959 | 478 | 1959 |
| The television audience: patterns of viewing. An update. GJ Goodhardt, ASC Ehrenberg, MA Collins The television audience: patterns of viewing. An update., 1987 | 418 | 1987 |
| Patterns of buyer behavior: Regularities, models, and extensions M Uncles, A Ehrenberg, K Hammond Marketing Science 14 (3_supplement), G71-G78, 1995 | 379 | 1995 |
| Repetitive advertising and the consumer ASC Ehrenberg Journal of advertising research 14 (2), 25-34, 1974 | 371 | 1974 |
| Data reduction; analysing and interpreting statistical data ASC Ehrenberg | 362* | 1975 |
| The after-effects of price-related consumer promotions ASC Ehrenberg, K Hammond, GJ Goodhart Journal of advertising Research 34 (4), 11-22, 1994 | 344 | 1994 |
| Patterns of store choice KA Keng, ASC Ehrenberg Journal of Marketing Research 21 (4), 399-409, 1984 | 304 | 1984 |
| Differentiation or salience A Ehrenberg, N Barnard, J Scriven Journal of Advertising Research 37 (6), 7-15, 1997 | 278 | 1997 |
| Brand image and brand usage M Bird, C Channon, ASC Ehrenberg Journal of Marketing Research 7 (3), 307-314, 1970 | 230 | 1970 |
| Rudiments of numeracy ASC Ehrenberg Journal of the Royal Statistical Society: Series A (General) 140 (3), 277-297, 1977 | 224 | 1977 |
| Brand advertising as creative publicity A Ehrenberg, N Barnard, R Kennedy, H Bloom Journal of Advertising Research 42 (4), 7-18, 2002 | 207 | 2002 |
| A primer in data reduction: an introductory statistics textbook ASC Ehrenberg Wiley, 2000 | 197 | 2000 |
| Progress on a simplified model of stationary purchasing behaviour C Chatfield, ASC Ehrenberg, GJ Goodhardt Mathematical Models in Marketing, 48-52, 1976 | 191 | 1976 |
| The development of a numerical scoring system for the sensory assessment of the spoilage of wet white fish stored in ice JM Shewan, RG MacIntosh, CG Tucker, ASC Ehrenberg Journal of the Science of Food and Agriculture 4 (6), 283-298, 1953 | 182 | 1953 |
