| The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar Journal of international business studies 32 (1), 157-175, 2001 | 760 | 2001 |
| Defining the corporate identity construct TC Melewar, E Jenkins Corporate reputation review 5 (1), 76-90, 2002 | 516 | 2002 |
| Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives TC Melewar, E Karaosmanoglu European journal of marketing 40 (7/8), 846-869, 2006 | 487 | 2006 |
| Determinants of the corporate identity construct: a review of the literature TC Melewar Journal of marketing Communications 9 (4), 195-220, 2003 | 411 | 2003 |
| The role of corporate identity in the higher education sector: A case study TC Melewar, S Akel Corporate Communications: An International Journal 10 (1), 41-57, 2005 | 382 | 2005 |
| Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market S Pike, C Bianchi, G Kerr, C Patti International marketing review 27 (4), 434-449, 2010 | 304 | 2010 |
| “Living the brand”: Brand orientation in the business-to-business sector C Baumgarth European Journal of Marketing 44 (5), 653-671, 2010 | 290 | 2010 |
| CSR expectations: the focus of corporate marketing K Podnar, U Golob Corporate communications: An international journal 12 (4), 326-340, 2007 | 282 | 2007 |
| The determinants and measurement of a country brand: the country brand strength index M Fetscherin International Marketing Review 27 (4), 466-479, 2010 | 271 | 2010 |
| Global corporate visual identity systems: using an extended marketing mix TC Melewar, J Saunders European journal of marketing 34 (5/6), 538-550, 2000 | 247 | 2000 |
| Consumers' product evaluations in emerging markets: does country of design, country of manufacture, or brand image matter? L Hamzaoui Essoussi, D Merunka International Marketing Review 24 (4), 409-426, 2007 | 235 | 2007 |
| Multiple roles for branding in international marketing H Yin Wong, B Merrilees International Marketing Review 24 (4), 384-408, 2007 | 223 | 2007 |
| The human values’ lenses of country of origin images G Balabanis, R Mueller, TC Melewar International Marketing Review 19 (6), 582-610, 2002 | 222 | 2002 |
| Corporate reputation and crisis management: The threat and manageability of anti-corporatism L Tucker, TC Melewar Corporate reputation review 7 (4), 377-387, 2005 | 205 | 2005 |
| International corporate visual identity: standardization or localization? TC Melewar, J Saunders Journal of International Business Studies 30 (3), 583-598, 1999 | 197 | 1999 |
| Global brand communities across borders: the Warhammer case B Cova, S Pace, DJ Park International Marketing Review 24 (3), 313-329, 2007 | 188 | 2007 |
| Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities M Sarstedt, P Wilczynski, TC Melewar Journal of World Business 48 (3), 329-339, 2013 | 175 | 2013 |
| Global branding, country of origin and expertise: An experimental evaluation A Pecotich, S Ward International Marketing Review 24 (3), 271-296, 2007 | 173 | 2007 |
| The importance of impulse purchasing behaviour in the international airport environment G Crawford, TC Melewar Journal of Consumer Behaviour: An International Research Review 3 (1), 85-98, 2003 | 173 | 2003 |
| Global corporate visual identity systems: standardization, control and benefits TC Melewar, J Saunders International marketing review 15 (4), 291-308, 1998 | 169 | 1998 |
