| Assessing measurement invariance in cross-national consumer research JBEM Steenkamp, H Baumgartner Journal of consumer research 25 (1), 78-90, 1998 | 4364 | 1998 |
| Applications of structural equation modeling in marketing and consumer research: A review H Baumgartner, C Homburg International journal of Research in Marketing 13 (2), 139-161, 1996 | 2409 | 1996 |
| The evaluation of structural equation models and hypothesis testing RP Bagozzi, H Baumgartner Principles of marketing research 1 (10), 386-422, 1994 | 1249 | 1994 |
| Response styles in marketing research: A cross-national investigation H Baumgartner, JBEM Steenkamp Journal of marketing research 38 (2), 143-156, 2001 | 1087 | 2001 |
| Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen C Homburg, H Baumgartner Marketing ZfP 17 (3), 162-176, 1995 | 1060 | 1995 |
| Multicollinearity and measurement error in structural equation models: Implications for theory testing R Grewal, JA Cote, H Baumgartner Marketing science 23 (4), 519-529, 2004 | 1044 | 2004 |
| The role of optimum stimulation level in exploratory consumer behavior JBEM Steenkamp, H Baumgartner Journal of consumer research 19 (3), 434-448, 1992 | 805 | 1992 |
| Exploratory consumer buying behavior: Conceptualization and measurement H Baumgartner, JBEM Steenkamp International journal of Research in marketing 13 (2), 121-137, 1996 | 794 | 1996 |
| State versus action orientation and the theory of reasoned action: An application to coupon usage RP Bagozzi, H Baumgartner, Y Yi Journal of consumer research 18 (4), 505-518, 1992 | 684 | 1992 |
| An Investigation into the Role of Intentions as Mediators of the Attitude-Behavior Relationship J Baumgartner, Journal of Economic Psychology 10 (March), 35-62, 1989 | 547 | 1989 |
| A means-end chain approach to consumer goal structures R Pieters, H Baumgartner, D Allen International journal of research in marketing 12 (3), 227-244, 1995 | 527 | 1995 |
| On the use of structural equation models for marketing modeling JBEM Steenkamp, H Baumgartner International Journal of Research in Marketing 17 (2-3), 195-202, 2000 | 525 | 2000 |
| The role of consumption emotions in the satisfaction response DM Phillips, H Baumgartner Journal of Consumer psychology 12 (3), 243-252, 2002 | 495 | 2002 |
| The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time H Baumgartner, R Pieters Journal of marketing 67 (2), 123-139, 2003 | 465 | 2003 |
| Die kausalanalyse als instrument der marketingforschung: eine bestandsaufnahme C Homburg, H Baumgartner Zeitschrift für Betriebswirtschaft 65 (10), 1091-1108, 1995 | 376 | 1995 |
| Coping with negative emotions in purchase‐related situations S Yi, H Baumgartner Journal of Consumer Psychology 14 (3), 303-317, 2004 | 374 | 2004 |
| Toward a personology of the consumer H Baumgartner Journal of consumer research 29 (2), 286-292, 2002 | 355 | 2002 |
| Influencing consumer judgments using autobiographical memories: A self-referencing perspective M Sujan, JR Bettman, H Baumgartner Journal of Marketing research 30 (4), 422-436, 1993 | 307 | 1993 |
| Patterns of affective reactions to advertisements: The integration of moment-to-moment responses into overall judgments H Baumgartner, M Sujan, D Padgett Journal of Marketing Research 34 (2), 219-232, 1997 | 297 | 1997 |
| Socially desirable response tendencies in survey research JBEM Steenkamp, MG De Jong, H Baumgartner Journal of Marketing Research 47 (2), 199-214, 2010 | 295 | 2010 |
