| Persuasion and culture: Advertising appeals in individualistic and collectivistic societies SP Han, S Shavitt Journal of experimental social psychology 30 (4), 326-350, 1994 | 1013 | 1994 |
| Public attitudes toward advertising: More favorable than you might think S Shavitt, P Lowrey, J Haefner Journal of advertising research 38 (4), 7-22, 1998 | 693 | 1998 |
| Survey of Internet users' attitudes toward Internet advertising AE Schlosser, S Shavitt, A Kanfer Journal of interactive marketing 13 (3), 34-54, 1999 | 683 | 1999 |
| The role of attitude objects in attitude functions S Shavitt Journal of Experimental Social Psychology 26 (2), 124-148, 1990 | 646 | 1990 |
| The relation between culture and response styles: Evidence from 19 countries T Johnson, P Kulesa, YI Cho, S Shavitt Journal of Cross-cultural psychology 36 (2), 264-277, 2005 | 577 | 2005 |
| What is the relation between cultural orientation and socially desirable responding? AK Lalwani, S Shavitt, T Johnson Journal of personality and social psychology 90 (1), 165, 2006 | 350 | 2006 |
| Issues and new directions in global consumer psychology D Maheswaran, S Shavitt Journal of consumer psychology 9 (2), 59-66, 2000 | 336 | 2000 |
| The horizontal/vertical distinction in cross‐cultural consumer research S Shavitt, AK Lalwani, J Zhang, CJ Torelli Journal of Consumer Psychology 16 (4), 325-342, 2006 | 291 | 2006 |
| Operationalizing functional theories of attitude S Shavitt Attitude structure and function 3, 311-337, 1989 | 290 | 1989 |
| Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19 (1), 39-50, 2008 | 277 | 2008 |
| Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism J Zhang, S Shavitt Journal of advertising 32 (1), 23-33, 2003 | 275 | 2003 |
| Horizontal and vertical individualism and achievement values: A multimethod examination of Denmark and the United States MR Nelson, S Shavitt Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002 | 233 | 2002 |
| Culture and concepts of power. CJ Torelli, S Shavitt Journal of personality and social psychology 99 (4), 703, 2010 | 224 | 2010 |
| Attitude functions in advertising: The interactive role of products and self‐monitoring S Shavitt, TM Lowrey, SP Han Journal of Consumer Psychology 1 (4), 337-364, 1992 | 213 | 1992 |
| Persuasion S Shavitt, T Brock Psychological Insights and Perspectives. Boston etc, 1994 | 179 | 1994 |
| The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing S Shavitt, S Swan, TM Lowrey, M Wänke Journal of Consumer Psychology 3 (2), 137-162, 1994 | 174 | 1994 |
| The “me” I claim to be: Cultural self-construal elicits self-presentational goal pursuit. AK Lalwani, S Shavitt Journal of Personality and Social Psychology 97 (1), 88, 2009 | 119 | 2009 |
| Products, personalities and situations in attitude functions: implications for consumer behavior S Shavitt ACR North American Advances, 1989 | 119 | 1989 |
| The social identity function in person perception: Communicated meanings of product preferences S Shavitt, MR Nelson Why we evaluate: Function of attitudes, 27-57, 1999 | 118 | 1999 |
| Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: a reply to Johar and Sirgy S Shavitt Journal of Advertising 21 (2), 47-51, 1992 | 101 | 1992 |
Carlos TorelliProfessor of Business Administration, University of Illinois at Urbana-ChampaignDirección de correo verificada de illinois.edu
