Bahtiar Mohamad, PhD
Bahtiar Mohamad, PhD
Associate Professor of Corporate Communication and Strategy, Universiti Utara Malaysia
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TítuloCitado porAño
LMX quality, supervisory communication and team-oriented commitment: A multilevel analysis approach
H Abu Bakar, C Su Mustaffa, B Mohamad
Corporate Communications: An International Journal 14 (1), 11-33, 2009
532009
Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector
B Mohamad, HA Bakar, NAA Rahman
Jurnal Manajemen Pemasaran 2 (2), 2007
432007
Superior–subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization
HA Bakar, B Mohamad, CS Mustafa
Journal of Intercultural Communication Research 36 (1), 51-69, 2007
282007
Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates
H Halim, HA Bakar, B Mohamad
Procedia-Social and Behavioral Sciences 155, 123-129, 2014
172014
Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
SH Raza, HA Bakar, B Mohamad
Journal of Business and Retail Management Research 12 (2), 2018
132018
Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions
B Mohamad, HA Bakar, H Halim, AR Ismail
Procedia-Social and Behavioral Sciences 155, 115-122, 2014
102014
Advertising appeals and Malaysian culture norms
SH Raza, HA Bakar, B Mohamad
Journal of Asian Pacific Communication 28 (1), 61-82, 2018
92018
The structural relationships between corporate culture, ICT diffusion innovation, corporate leadership, corporate communication management (CCM) activities and organisational …
B Mohamad
Brunel University Brunel Business School PhD Theses, 2013
92013
Leader-Member exchange and co-operative communication between group members: Replication of Lee (1997, 2001) study on Malaysia respondents
H Abu Bakar, CS Mustaffa, B Mohamad
Human Communication 10 (3), 259-274, 2007
92007
Youth Online Political Participation: The Role of Facebook Use, Interactivity, Quality Information and Political Interest
SD Abdu, B Mohamad, S Muda
SHS Web of Conferences 33, 00080, 2017
82017
The supervisory communication-commitment to work-group model: Example on a Malaysian organization
B Mohamad, H Abu Bakar, CS Mustaffa
Journal of US-China Public Administration, 2010
8*2010
Antecedents of internal crisis communication and its consequences on employee performance
AA Adamu, B Mohamad, NAA Rahman
International Review of Management and Marketing 6 (7S), 33-41, 2016
72016
New perspectives to political participation among youth: The impact of facebook usage
SD Abduab, B Mohamada, S Mudaa
72016
Impacts of online banner advertisement on consumers‟ purchase intention: A theoretical framework
SMS Busen, CS Mustaffa, M Bahtiar
Asia Pacific Journal of Education, Arts and Sciences 3 (1), 75-82, 2016
72016
Leader-Member exchange and superior-subordinate communication behavior: A case of a Malaysian organization
H Abu-Bakar, B Mohamad, I Herman
Malaysian Management Journal 8 (1), 83-91, 2004
62004
Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model
B Mohamad, HA Bakar, AR Ismail, H Halim, R Bidin
International Review of Management and Marketing 6 (7S), 175-180, 2016
52016
Relationships differentiation: Cross-ethnic comparisons in the Malaysian workplace
HA Bakar, H Halim, CS Mustaffa, B Mohamad
Journal of Intercultural communIcatIon research 45 (2), 71-90, 2016
52016
Youth offline political participation: Trends and role of social media
B Mohamad, SA Dauda, H Halim
Jurnal Komunikasi: Malaysian Journal of Communication 34 (3), 2018
42018
Corporate communication and strategic management: history, operational concept and integration
B Mohamad, HA Bakar
15th International Symposium on Management (INSYMA 2018), 2018
42018
Towards measuring internal crisis communication
AA Adamu, BB Mohamad, NABA Rahman
Journal of Asian Pacific Communication 28 (1), 107-128, 2018
42018
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