| A service quality model and its marketing implications C Grönroos European Journal of marketing 18 (4), 36-44, 1984 | 9718 | 1984 |
| Service management and marketing: Managing the moments of truth in service competition C Grönroos Jossey-Bass, 1990 | 8449* | 1990 |
| Keynote paper From marketing mix to relationship marketing-towards a paradigm shift in marketing C Grönroos Management decision 35 (4), 322-339, 1997 | 5157 | 1997 |
| Service management and marketing: A customer relationship management approach C Grönroos # J.# Wiley, 2000 | 5033 | 2000 |
| Comments on Christian Grönroos' Strategic Management and Marketing in the Service Sector KL Bernhardt, GL Shostack Marketing Science Institute, 1983 | 3623 | 1983 |
| The value concept and relationship marketing A Ravald, C Grönroos European journal of marketing 30 (2), 19-30, 1996 | 3270 | 1996 |
| Palvelujen johtaminen ja markkinointi C Grönroos, M Tillman WSOYpro, 2009 | 2803 | 2009 |
| Relationship approach to marketing in service contexts: The marketing and organizational behavior interface C Gronroos Journal of business research 20 (1), 3-11, 1990 | 2708* | 1990 |
| Marketing: gerenciamento e serviços C Grönroos Elsevier/Campus, 2004 | 2229 | 2004 |
| Service logic revisited: who creates value? And who co-creates? C Grönroos European business review 20 (4), 298-314, 2008 | 2165 | 2008 |
| Critical service logic: making sense of value creation and co-creation C Grönroos, P Voima Journal of the academy of marketing science 41 (2), 133-150, 2013 | 1915 | 2013 |
| Managing customer relationships for profit: the dynamics of relationship quality K Storbacka, T Strandvik, C Grönroos International journal of service industry management 5 (5), 21-38, 1994 | 1826 | 1994 |
| Value co-creation in service logic: A critical analysis C Grönroos Marketing theory 11 (3), 279-301, 2011 | 1415 | 2011 |
| Nyt kilpaillaan palveluilla C Grönroos, M Tillman Weilin+ Göös, 1990 | 1366 | 1990 |
| The relationship marketing process: communication, interaction, dialogue, value C Grönroos Journal of business & industrial marketing 19 (2), 99-113, 2004 | 1336 | 2004 |
| Value‐driven relational marketing: from products to resources and competencies C Grönroos Journal of marketing management 13 (5), 407-419, 1997 | 1251 | 1997 |
| An applied service marketing theory C Grönroos European journal of marketing 16 (7), 30-41, 1982 | 1166 | 1982 |
| Adopting a service logic for marketing C Grönroos Marketing theory 6 (3), 317-333, 2006 | 1141 | 2006 |
| Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios C Grönroos Ediciones Díaz de Santos, 1994 | 1124 | 1994 |
| Quo vadis, marketing? Toward a relationship marketing paradigm C Grönroos Journal of marketing management 10 (5), 347-360, 1994 | 1119 | 1994 |
