| Corporate reputation and sustained superior financial performance PW Roberts, GR Dowling Strategic management journal 23 (12), 1077-1093, 2002 | 2924 | 2002 |
| A model of perceived risk and intended risk-handling activity GR Dowling, R Staelin Journal of Consumer Research 21 (1), 119-134, 1994 | 2310 | 1994 |
| Innovativeness: The concept and its measurement DF Midgley, GR Dowling Journal of consumer research 4 (4), 229-242, 1978 | 1869 | 1978 |
| Do customer loyalty programs really work? GR Dowling, M Uncles Sloan Management Review 38 (4), 71-82, 1997 | 1818 | 1997 |
| Creating Corporate Reputations: Identity, Image and Performance G Dowling Oxford University Press, Oxford, USA, 2001 | 1488* | 2001 |
| Customer loyalty and customer loyalty programs MD Uncles, GR Dowling, K Hammond Journal of consumer marketing 20 (4), 294-316, 2003 | 1183 | 2003 |
| Managing Your Corporate Images GR Dowling Industrial Marketing Management 15 (2), 109-116, 1986 | 1026 | 1986 |
| Corporate reputations: strategies for developing the corporate brand GR Dowling Kogan Page, 1994 | 802* | 1994 |
| Perceived risk: the concept and its measurement GR Dowling Psychology & Marketing 3 (3), 193-210, 1986 | 675 | 1986 |
| Developing your company image into a corporate asset GR Dowling Long range planning 26 (2), 101-109, 1993 | 529 | 1993 |
| Corporate reputations: should you compete on yours? GR Dowling California Management Review 46 (3), 19-36, 2004 | 433 | 2004 |
| Customer relationship management: in B2C markets, often less is more G Dowling California Management Review 44 (3), 87-104, 2002 | 408 | 2002 |
| A longitudinal study of product form innovation: the interaction between predispositions and social messages DF Midgley, GR Dowling Journal of Consumer Research 19 (4), 611-625, 1993 | 330 | 1993 |
| Measuring corporate images: A review of alternative approaches GR Dowling Journal of Business Research 17 (1), 27-34, 1988 | 316 | 1988 |
| Corporate Reputations: Built-In or Bolted-On? GR Dowling, P Moran California Management Review 54 (2), 25-42, 2012 | 262 | 2012 |
| How good corporate reputations create corporate value G Dowling Corporate Reputation Review 9 (2), 134-143, 2006 | 202 | 2006 |
| The value of a firm’s corporate reputation: How reputation helps attain and sustain superior profitability PW Roberts, GR Dowling Corporate Reputation Review 1 (1), 72-76, 1997 | 199 | 1997 |
| Criteria used to select management consultants PL Dawes, GR Dowling, PG Patterson Industrial Marketing Management 21 (3), 187-193, 1992 | 190 | 1992 |
| Communicating corporate reputation through stories GR Dowling California Management Review 49 (1), 82-100, 2006 | 171 | 2006 |
| Keeping Score: The Challenges of Measuring Corporate Reputations G Dowling, N Gardberg Oxford Handbook of Corporate Reputations, 34-68, 2012 | 165* | 2012 |
David MidgleyINSEADDirección de correo verificada de insead.edu
