Robert Aitken - Citas de Google Académico

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John Richard WilliamsSenior Lecturer in Marketing, University of OtagoDirección de correo verificada de otago.ac.nz
Leah WatkinsUniversity of OtagoDirección de correo verificada de otago.ac.nz
Maree ThyneAssociate ProfessorDirección de correo verificada de otago.ac.nz
Kirsten Robertson otagoUniversity of OtagoDirección de correo verificada de otago.ac.nz
Shelagh FergusonUniversity of OtagoDirección de correo verificada de otago.ac.nz
Juergen GnothProfessor of Marketing University of Otago New ZealandDirección de correo verificada de otago.ac.nz
Mark AvisMassey UniversityDirección de correo verificada de massey.ac.nz
Damien MatherSenior Lecturer, University of Otago Business SchoolDirección de correo verificada de otago.ac.nz
Lynley DeakerDirección de correo verificada de otago.ac.nz
Bronwyn P Wood [Aisha Wood Boulan...www.MuslimMarketingMatters.com/www.uaeu.ac.aeDirección de correo verificada de uaeu.ac.ae
Zakaria BoulanouarHigher Colleges of Technology, Dubai, www.MuslimMarketingMatters.comDirección de correo verificada de hct.ac.ae
dina borzekowskiDirección de correo verificada de jhsph.edu
Tara DuncanSenior Lecturer, Dalarna University, Falun, SwedenDirección de correo verificada de du.se
louise signalOtago UniversityDirección de correo verificada de otago.ac.nz
Michelle BarrUniversity of Otago, WellingtonDirección de correo verificada de otago.ac.nz
Timothy ChambersResearch Associate, Imperial CollegeDirección de correo verificada de imperial.ac.uk
Moira SmithUniversity of OtagoDirección de correo verificada de otago.ac.nz

Robert Aitken

University of Otago

Dirección de correo verificada de otago.ac.nz - Página principal

marketing ethics children and marketing sustainability service dominant logic place branding.


Título	Citado por	Año
The four Rs of place branding R Aitken, A Campelo Journal of Marketing Management 27 (9-10), 913-933, 2011	477	2011
Branding in B2B markets: insights from the service-dominant logic of marketing D Ballantyne, R Aitken Journal of Business & Industrial Marketing 22 (6), 363-371, 2007	289	2007
Visual rhetoric and ethics in marketing of destinations A Campelo, R Aitken, J Gnoth Journal of Travel Research 50 (1), 3-14, 2011	247	2011
Sense of place: The importance for destination branding A Campelo, R Aitken, M Thyne, J Gnoth Journal of Travel Research 53 (2), 154-166, 2014	201	2014
Advertising effectiveness from a consumer perspective R Aitken, B Gray, R Lawson International Journal of Advertising 27 (2), 279-297, 2008	106	2008
Introduction to service-dominant logic: From propositions to practice D Ballantyne, J Williams, R Aitken Industrial Marketing Management 2 (40), 179-180, 2011	92	2011
Introduction to the special issue on the service-dominant logic of marketing: Insights from The Otago Forum R Aitken, D Ballantyne, P Osborne, J Williams Marketing theory 6 (3), 275-280, 2006	88	2006
The service-dominant logic of marketing and marketing ethics J Williams, R Aitken Journal of business ethics 102 (3), 439-454, 2011	86	2011
Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being U Knobloch, K Robertson, R Aitken Journal of Travel Research 56 (5), 651-662, 2017	73	2017
Brand relationship and personality theory: metaphor or consumer perceptual reality? M Avis, R Aitken, S Ferguson Marketing theory 12 (3), 311-331, 2012	62	2012
Being fair and being seen to be fair: Corporate reputation and CSR partnerships N Mutch, R Aitken Australasian Marketing Journal (AMJ) 17 (2), 92-98, 2009	43	2009
Conscientious consumers: a relationship between moral foundations, political orientation and sustainable consumption L Watkins, R Aitken, D Mather Journal of Cleaner Production 134, 137-146, 2016	42	2016
An exploratory study of the influences that compromise the sun protection of young adults N Calder, R Aitken International Journal of Consumer Studies 32 (6), 579-587, 2008	30	2008
Advertising's impact on pre‐schoolers’ brand knowledge and materialism L Watkins, R Aitken, K Robertson, M Thyne, J Williams International Journal of Consumer Studies 40 (5), 583-591, 2016	18	2016
(Mis) Understanding the nature of tourist experiences U Knobloch, K Robertson, R Aitken Tourism Analysis 19 (5), 599-608, 2014	17	2014
Intertwined: Brand personification, brand personality and brand relationships in historical perspective M Avis, R Aitken Journal of Historical Research in Marketing 7 (2), 208-231, 2015	16	2015
Place branding: Representing sense of place A Campelo, R Aitken, J Gnoth, M Thyne Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2009	14	2009
Putting brands in the picture: Children’s drawings of their favourite things D Marshall, R Aitken ACR Asia-Pacific Advances, 2006	14	2006
An essential guide to audience development E Hazelwood, R Lawson, R Aitken Marketing Intelligence & Planning 27 (6), 789-804, 2009	13	2009
From ‘me’to ‘we’: negotiating new family identity through meal consumption in Asian cultures PA Edirisingha, S Ferguson, R Aitken Qualitative Market Research: An International Journal 18 (4), 477-496, 2015	12	2015

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