| The behavioral economics of consumer brand choice: Patterns of reinforcement and utility maximization GR Foxall, JM Oliveira, TC Schrezenmaier The behavioral economics of brand choice, 125-164, 2007 | 165 | 2007 |
| Consumer behavior analysis and social marketing: The case of environmental conservation GR Foxall, JM Oliveira-Castro, VK James, MM Yani-de-Soriano, ... Behavior and social issues 15 (1), 101-125, 2006 | 147 | 2006 |
| Consumer-based brand equity and brand performance JM Oliveira-Castro, GR Foxall, VK James, RHBF Pohl, MB Dias, ... The Service Industries Journal 28 (4), 445-461, 2008 | 140 | 2008 |
| Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity JM Oliveira-Castro, GR FOXALL, TC SCHREZENMAIER Journal of the Experimental Analysis of Behavior 85 (2), 147-166, 2006 | 95 | 2006 |
| Patterns of consumer response to retail price differentials JM Oliveira-Castro, GR Foxall, TC Schrezenmaier The service industries journal 25 (3), 309-335, 2005 | 90 | 2005 |
| The Behavioural Economics of Brand Choice. 1. ed. Hampshire, Reino Unido GR FOXALL, JM Oliveira-Castro, TC SCHREZENMAIER, V JAMES Palgrave Macmillan 1, 309, 2007 | 76* | 2007 |
| Effects of base price upon search behavior of consumers in a supermarket: An operant analysis JM Oliveira-Castro Journal of Economic Psychology 24 (5), 637-652, 2003 | 68 | 2003 |
| Choice, experience, and the generalized matching law JM Oliveira-Castro, JC TODOROV, ES HANNA, MCNB SA, MQ BARRETO Journal of the Experimental Analysis of Behavior 40, 99-111, 1983 | 67* | 1983 |
| Análise do comportamento do consumidor JM Oliveira-Castro, GR Foxall Análise do comportamento: Pesquisa, teoria e aplicação 1, 283-304, 2005 | 51 | 2005 |
| Market segmentation from a behavioral perspective VK Wells, SW Chang, J Oliveira-Castro, J Pallister Journal of Organizational Behavior Management 30 (2), 176-198, 2010 | 49 | 2010 |
| Consumer Behavioural Analysis and the Behavioural Perspective Model. GR FOXALL, JM OLIVEIRA-CASTRO NETO, V JAMES, ... Management Online Review 1, 1-8, 2007 | 45* | 2007 |
| Individual differences in price responsiveness within and across food brands JM Oliveira-Castro, GR Foxall, VK James The Service Industries Journal 28 (6), 733-753, 2008 | 44 | 2008 |
| Efeltos do Nível de Benefício Informativo das Marcas sobre a Duraҁão do Comportamento de Procura. RHBF Pohl, JM Oliveira-Castro RAC-Eletrônica 2 (3), 2008 | 43 | 2008 |
| Substitutability and independence: Matching analyses of brands and products GR Foxall, VK Wells, SW Chang, JM Oliveira-Castro Journal of Organizational Behavior Management 30 (2), 145-160, 2010 | 42 | 2010 |
| Brand-related and situational influences on demand elasticity GR Foxall, J Yan, JM Oliveira-Castro, VK Wells Journal of Business Research 66 (1), 73-81, 2013 | 40 | 2013 |
| A behavioral-economic analysis of the essential value of brands JM Oliveira-Castro, GR Foxall, J Yan, VK Wells Behavioural processes 87 (1), 106-114, 2011 | 39 | 2011 |
| Consumer brand choice: Money allocation as a function of brand reinforcing attributes JM Oliveira-Castro, GR Foxall, VK Wells Journal of Organizational Behavior Management 30 (2), 161-175, 2010 | 38 | 2010 |
| Decrease of precurrent behavior as training increases: Effects of task complexity JM Oliveira-Castro, DS Coelho, GA Oliveira-Castro The Psychological Record 49 (2), 299-325, 1999 | 35 | 1999 |
| Dynamics of repeat buying for packaged food products JM Oliveira-Castro, DCS Ferreira, GR Foxall, TC Schrezenmaier Journal of Marketing Management 21 (1-2), 37-61, 2005 | 34 | 2005 |
| Comportamento de procura por produtos: efeitos da quantidade de marcas MB Dias, JM Oliveira-Castro Revista Psicologia: Organizações e Trabalho 6 (1), 195-232, 2006 | 33 | 2006 |
